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Case Studies in AI Messaging: Duolingo, Shopify, and Fiverr
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In today's episode, we explore three levels of corporate messages regarding AI-based changes within the company:
- The inauthentic message from Duolingo's leadership is a great example of what not to do--a muddled message about replacing people with AI while also claiming to be people-first.
- Shopify's CEO took a hardcore approach, committing to AI and expecting every level of the business to adopt that perspective.
- Fiverr's messaging was brilliantly authentic: acknowledging the risks of AI job replacement at every level, and a shared commitment to tackling that reality.
CEO Daily Brief is a daily, five-minute podcast for CEOs where we dissect the week's biggest news, unpack hot-button workplace trends, and bring you exclusive interviews with leaders who leverage culture to drive real business results.
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Jessica Kriegel:
- Website: https://www.jessicakriegel.com/
- LinkedIn - https://www.linkedin.com/in/jessicakriegel
- Instagram: https://www.instagram.com/jess_kriegel/
Culture Partners:
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