In this episode of Chasing the Insights, I talk to sales guru Dr. Deepak Bhootra.

Dr. Deepak talks to us about how AI on top of a bad process just scales the garbage.

Dr. Deepak Bhootra is a business growth strategist, sales performance coach, and founder of Jabulani Consulting LLC, where he blends behavioral psychology, structured sales systems, and coaching frameworks to help high-performing professionals and organizations scale with clarity and conviction. With deep roots in the Sandler Selling Methodology and a relentless focus on human-centered growth, Deepak empowers sales leaders, entrepreneurs, and founders to build process-driven, emotionally intelligent teams.

He is best known for helping clients reframe their relationship with performance, coaching them beyond tactics into the realm of identity, belief, and self-concept. His work lives at the intersection of coaching, consulting, and change management—where burnout, ambition, and personal growth collide.

Deepak is also a vocal advocate for ethical and effective use of AI in sales and leadership. His emerging body of thought addresses the risks of “lazy prompting,” the dangers of applying AI to broken processes, and the urgent need to develop salespeople who use AI as Augmented Intelligence, not artificial replacement.

He frequently consults with technology and services companies to help build sales messaging, frameworks, and talent development models that align with both revenue goals and human wellbeing. His coaching is particularly relevant in today’s shifting economic climate, where salespeople face rising uncertainty, shrinking teams, and the encroaching influence of automation.

In the latter half of this year, Deepak will release his upcoming book, RiseUp: Reclaiming Your Career, a practical guide for professionals navigating career transition, identity reinvention, and leadership in an AI-enriched world.

A trusted advisor to startups, sales teams, and creatives alike, Deepak brings honesty, energy, and systems-level thinking to every room he enters. His mission remains clear: to help ambitious people sell more, lead better, and live well, without losing themselves in the process.