She didn’t just build a business. She built a movement—rooted in meaning, powered by purpose, and unapologetically profitable. But it didn’t start that way.

In this raw, insightful conversation, Dr. Alise Cortez shares how one life-altering decision, a whisper of curiosity, and a mountain of fear became the unlikely launchpad for her purpose-driven company. From decoding the hidden forces behind team burnout to revealing the biggest lie female founders tell themselves, she breaks down the internal systems that drive sustainable success—and the emotional traps that stall it.

So, if you’ve ever wondered whether “meaningful work” is a luxury—or the very strategy your business needs to scale—don’t miss what she says next.