Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Capacity Interactive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Capacity Interactive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

CI to Eye | Are Subscriptions and Memberships Dead?

56:55
 
Share
 

Manage episode 375564974 series 1407246
Content provided by Capacity Interactive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Capacity Interactive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Subscription numbers continue to dwindle at arts organizations across the country, begging the question: Is it time to rethink subscription/membership models? Tune in for a transparent conversation with arts marketers who are doing just that, and gather tips for revamping your own offerings to meet audiences’ evolving needs.

Digital Download (2:05) - Dan digs into client data with fellow senior consultant Ali Blount to determine where arts buyers search, and whether social platforms like TikTok and Instagram are giving traditional search engines a run for their money.

CI to Eye Interview (11:40) - Sara Villagio, CMO of Carnegie Hall, leads a follow-up discussion with our subscriptions and memberships panelists from Boot Camp 2022. Hear how their season-long experiments fared and what new tactics they’re excited to test in the season ahead.

LINKS:

Capacity Interactive | Ask CI: Where Do Arts Buyers Search?

New York Times | For Gen Z, TikTok Is the New Search Engine

Capacity Interactive | 2021 Performing Arts Ticket Buyer Media Usage Study

  continue reading

109 episodes

Artwork
iconShare
 
Manage episode 375564974 series 1407246
Content provided by Capacity Interactive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Capacity Interactive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Subscription numbers continue to dwindle at arts organizations across the country, begging the question: Is it time to rethink subscription/membership models? Tune in for a transparent conversation with arts marketers who are doing just that, and gather tips for revamping your own offerings to meet audiences’ evolving needs.

Digital Download (2:05) - Dan digs into client data with fellow senior consultant Ali Blount to determine where arts buyers search, and whether social platforms like TikTok and Instagram are giving traditional search engines a run for their money.

CI to Eye Interview (11:40) - Sara Villagio, CMO of Carnegie Hall, leads a follow-up discussion with our subscriptions and memberships panelists from Boot Camp 2022. Hear how their season-long experiments fared and what new tactics they’re excited to test in the season ahead.

LINKS:

Capacity Interactive | Ask CI: Where Do Arts Buyers Search?

New York Times | For Gen Z, TikTok Is the New Search Engine

Capacity Interactive | 2021 Performing Arts Ticket Buyer Media Usage Study

  continue reading

109 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play