Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Cisco Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cisco Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Small Business, Big Solutions: Partner Marketing's Evolution

22:41
 
Share
 

Manage episode 473943989 series 1485866
Content provided by Cisco Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cisco Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
SMB is an entirely partner-driven channel, and yet so many manufacturers miss the mark when it comes to scaling through their partners. Marketing has evolved, yet strategies have not. How do we ensure our partners are getting the right content and resources to effectively create awareness and demand? To answer this question, and dig into trends shaping channel marketing, Ian is joined by Alex Whitford and Efe Senel from Channext who also cohost the Partnerships Unrivaled Podcast. Learn more about Cisco's marketing solutions for partners to market to SMB customers: https://ebooks.cisco.com/story/cisco-smb-partner-campaign-kit/ Check out Channext here: https://channext.com/partners
  continue reading

612 episodes

Artwork
iconShare
 
Manage episode 473943989 series 1485866
Content provided by Cisco Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cisco Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
SMB is an entirely partner-driven channel, and yet so many manufacturers miss the mark when it comes to scaling through their partners. Marketing has evolved, yet strategies have not. How do we ensure our partners are getting the right content and resources to effectively create awareness and demand? To answer this question, and dig into trends shaping channel marketing, Ian is joined by Alex Whitford and Efe Senel from Channext who also cohost the Partnerships Unrivaled Podcast. Learn more about Cisco's marketing solutions for partners to market to SMB customers: https://ebooks.cisco.com/story/cisco-smb-partner-campaign-kit/ Check out Channext here: https://channext.com/partners
  continue reading

612 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play