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Manage episode 242815149 series 1465542
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Clicksuasion Chief Behavioral Officer shared behavioral science research, client stories, and his personal entrepreneurial journey that spanned three decades.

During this interview on the Google Startup Grind stage, Michael Barbera shared the persuasive constructs that influence decisions and craft a remarkable customer experience.

Listen, take notes and learn how to apply psychology to business strategy and establish trust with your customers, team members and colleagues.

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90 episodes