Gabrielle Kessler | SVP Brand Experience, We Are Social | A Primer on Experiential Marketing

CMO Confidential

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A CMO Confidential Interview with Gabrielle Kessler, SVP Brand Experience at @wearesocial + Narrative, and experienced agency executive. Gabrielle discusses why experiential marketing should be part of an integrated plan versus a stand alone stunt, the value of delivering an emotional memory, and how experiential can reach "ad blind" customers. Key topics include: why marketers should start with objectives and targets versus a "tactic" they see in the marketplace; setting realistic expectations; and how experiential marketing can serve as an "amplifier." Tune in to learn about an"anamorphic" promotion and a story on Ryan Reynolds toilet seat covers at Comic-Con.

For more information on @Adobe Summit visit https://summit.adobe.com/cmoconfidential

Unlock the secrets of experiential marketing in this episode of CMO Confidential! Join experienced host and five-time CMO, Mike Linden, as he sits down with Gabrielle Kessler, SVP of Brand Experience and Production at We Are Social and Narrative, to explore the strategies and insights every CMO needs to know. With a career spanning leadership roles at Best Buy, eBay, and Farmers Insurance, Mike guides this engaging conversation, offering unparalleled perspectives on marketing’s most dynamic trends.

Key topics include defining experiential marketing, its role in driving emotional connections with consumers, and how brands like Game of Thrones and Adidas have leveraged immersive experiences to amplify their reach. Gabrielle also shares practical tips on integrating experiential tactics into broader marketing strategies, avoiding common pitfalls, and using AI to personalize and elevate brand experiences. Whether you're a seasoned marketer or just starting, you’ll gain actionable advice to drive engagement and build loyalty.

Tune in to hear real-world examples, humorous anecdotes, and expert recommendations on making experiential marketing work for your brand. Don’t miss out on this masterclass in innovative marketing strategies.

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#influencermarketing #b2bmarketing #digitalmarketing #experientialmarketingagency #immersivebranding

CHAPTERS:

00:00 - Intro

01:17 - What is Experiential Marketing?

07:15 - Experiential Marketing in the Marketing Mix

09:58 - Measuring Impact of Experiential Marketing

13:07 - Ideal Brands for Experiential Marketing

16:01 - Successful Small Business Examples

18:10 - Signs of Potential Failure in Experiential Marketing

20:00 - Common Mistakes in Experiential Marketing

23:16 - AI in Marketing

27:04 - Final Questions

30:55 - @Adobe Summit Insights

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113 episodes