Joyce Kim | Report From The Front Lines Of Cybersecurity & What It Means For Marketers

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Joyce Kim | Report From the Front Lines of Cybersecurity & What It Means for Marketers | Zscaler

6M ago 33:08

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A CMO Confidential Interview with Joyce Kim, CMO of cloud cybersecurity company Zscaler. In this highly informative and conversational interview, Joyce describes the ongoing race between companies and the innovative onslaught of bad actors, the concept of "Zero Trust," and how marketers can be good partners with their Chief Information Security Officers (CISOs). Key topics include: what to do if you have a breach; why marketers are often on the front lines of cyber; and questions she asks during the interview process to better understand the candidate's perspective on where marketing fits in a tech company. Also, tune in to hear why she always asks what everyone is wearing before an event.

Avoid This Security Mistake: Insights from Top CMOs is a must-watch for marketers seeking to understand the evolving landscape of cybersecurity. Hosted by five-time CMO Mike Linton, this episode of CMO Confidential features Joyce Kim, CMO of Zscaler, a leader in cloud security. Tune in to hear Joyce's insights as she navigates the complexities of cybersecurity, from endpoint protection to zero trust architecture. Key topics include the growing threat of breaches, the role of AI in cyber defense, and the importance of maintaining consumer trust.

Joyce Kim, with her extensive background at Google, Microsoft, and Zscaler, brings a wealth of knowledge on mitigating risks in a digital world. Learn how marketers can collaborate with IT to protect their organizations and explore best practices for managing breach responses. This episode offers invaluable perspectives on how to safeguard your company's assets while driving innovation.

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#zerotrust #cloudsecurity #zerotrustsecurityposture #marketinginsights #customerjourney

CHAPTERS:

00:00 - Intro

00:40 - Cybersecurity Strategies

06:19 - Impact of Data Breaches

08:14 - Good vs. Bad Actors in Cybersecurity

11:58 - AI and Cybersecurity for Marketers

12:25 - Marketing Best Practices

17:20 - Consequences of Rogue Behavior

19:30 - Response to Data Breaches

22:35 - Marketing Security Solutions

25:22 - Technology and Marketing Integration

28:33 - Final Thoughts

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113 episodes