McKinsey & A.N.A | Marketing: The Battle Between Believers & Non Believers

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McKinsey & A.N.A | Marketing: The Battle Between Believers & Non Believers | Part 1

5M ago 25:57

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This week's holiday episode revisits one of our most popular shows from the past year where leaders from @McKinsey and @ANAmarketers discuss the continued divide between marketing believers and non-believers.

A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.

Explore why 90% of CEOs don't trust marketing in this revealing discussion with McKinsey partner Robert Tosh and ANA's EVP Nick Primola. Discover the shocking disconnect between CEOs and CMOs, and learn why companies with marketing-focused leadership generate significantly more growth.

This eye-opening conversation dives into McKinsey and ANA's groundbreaking research, featured in The Wall Street Journal, revealing three distinct CEO archetypes and their varying approaches to marketing. Former CMO Mike Linton hosts an honest discussion about the challenges facing modern marketing leaders and the critical need to bridge the trust gap between marketing and the C-suite.

Key insights include:

• Why less than 10% of Fortune 500 CEOs have marketing experience

• How successful CMOs align with CEO priorities and prove marketing's value

• The importance of translating marketing metrics into business outcomes

• Strategies for building credibility with non-marketing executives

Perfect for CMOs, marketing leaders, and executives looking to understand and overcome the persistent skepticism around marketing's strategic value. Learn how to transform marketing from a cost center to a trusted driver of business growth.

Join Mike Linton, former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry.com, for this essential conversation about marketing's evolving role in the C-suite.

#martech #socialmediamarketing #digitalmarketing #influencermarketing #b2bmarketing

CHAPTERS:

00:00 - Props Ad

00:21 - Intro

02:17 - State of the CMO

06:11 - CMO Position Challenges

08:23 - Non-Believing CEO Strategies

12:02 - Brand vs. Performance Marketing

15:34 - Article Reactions

22:10 - Marketing Non-Believers Explained

25:00 - Outro

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