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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What happens when you turn your dinner disaster into LinkedIn content? You get 240,000 views and accidentally become an authority! Janine Sykes was just trying to cook spaghetti bolognese when vacuum-packed mince ruined her night and sparked her biggest viral moment.
But here's the kicker it wasn't strategy, it wasn't planning, it was pure frustration that connected with thousands of people. In this episode, we dive deep into why authentic moments beat polished content every single time. Janine reveals the brutal truth about why your posts aren't working (spoiler: it's probably not the algorithm's fault), why LinkedIn is the goldmine most business owners are ignoring, and how to find content gold in your most ordinary moments. From kitchen chaos to client magnet, this conversation will change how you think about showing up online.
Plus, she shares the exact mindset shift that transformed her from "I have nothing to say" to posting daily with endless ideas. Ready to turn your everyday frustrations into business-building content?
Connect with Janine Sykes
Instagram Handle | www.instagram.com/contentwithjanine
Linkedin | https://www.linkedin.com/in/janinesykes
About me, Andy Casey The illimitable Coach
1: Get your mornings to work for you. Instead of feeling like you're instantly playing catch-up, grab my Free 9-Min Morning Meditation.
2: Figure out where your most valuable hours are going. Take the Freedom Code 2-minute quiz. It’ll show you those weird spots in your life that might be quietly munching on your time. Total eye-opener.
3: Work 1-on-1 with me. If you're ready to dig into what's really going on past the surface level stuff and make changes that stick and make a real shift, then illimitable 1-2-1 Coaching is it. This is where we get in there, properly untangle those sneaky patterns, and finally stop hitting the same wall.
Connect with me on Socials:
Instagram | https://www.instagram.com/andycoachcasey
Facebook | https://www.facebook.com/andycaseyillimitable
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Linkedin | https://www.linkedin.com/in/andycaseyuk
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