Enav Birnbaum, Director of Customer Solutions at Zencity, explores how customer support can directly impact revenue growth. She outlines her PhD background in international relations and explains how it informs her approach to solving real‑world challenges. She also reveals the cultural foundation that drives passionate service and fosters strong customer bonds.

“I believe that when managing a contact center, it is most important to keep your team members connected to your company's mission and vision, and to remind them why we need to provide top‑notch support and why we are here.” – Enav Birnbaum

From her early academic insights on social dynamics to Zencity’s hands‑on revenue results, Enav connects culture, proactive support, and data‑driven processes to show leaders how customer experience becomes a measurable growth engine. Listeners will discover why linking mission to daily actions transforms support teams from cost centers into trusted drivers of loyalty and profit.