The Word ‘Blog’ Is Holding Us Back W/ Jess Joyce Content And Conversation: Organic Growth Insights From Siege Media podcast

Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Content and Conversation: Organic Growth Insights from Siege Media »
The Word ‘Blog’ Is Holding Us Back w/ Jess Joyce

1d ago 35:20

MP3•Episode home

Ross sits down with Jess Joyce, SEO consultant at Inbound Scope, to talk about why the term "blog" is outdated—and how systems thinking, revenue-led SEO, and diagram-driven storytelling are creating smarter strategies for SaaS brands.

Jess unpacks her visual-first approach to social content, explains the shortcomings of traditional keyword research, and breaks down how AI tools like Gong and Granola are unlocking insight directly from sales calls. They also explore the growing irrelevance of traffic as a core metric and why internal linking, customer pain points, and first-link architecture matter more than ever.

Plus: why technical SEO isn’t dead, how to build smarter weekly systems with your team, and a hopeful rant about killing the word “blog” once and for all.

Show Notes
00:00 – Intro: Why Jess’s Diagrams Stand Out
01:00 – Visualizing Content for Clients (And Prospects)
03:30 – Why Revenue-Led SEO > Traffic-Led Metrics
06:00 – What Google & AI Are Doing to Top-of-Funnel
09:00 – Segmenting Content by Intent, Not Format
12:00 – Sales Conversations as the New Keyword Research
15:00 – Using Granola and Gong to Extract Real Pain Points
17:00 – Are Keywords Dying in a Zero-Click World?
20:00 – Technical SEO Still Matters (Despite the Hype)
24:00 – First Links, Internal Linking & Breadcrumbs
27:00 – Systems Thinking: Weekly Sprints & Triangulated Ops
30:00 – Why "Blog" Is the Wrong Word for Modern Content
33:00 – Enterprise Content Silos & the WordPress Problem
34:30 – Where to Follow Jess & Final Thoughts

Show Links
Jess’s Work: https://jessjoyce.com/
Inbound Scope: https://inboundscope.com/
Granola AI: https://www.granola.ai/
Gong.io: https://www.gong.io/
Ross’s Studio Recording: https://riverside.fm/dashboard/studios/ross-hudgenss-studio/recordings/29fbaa7c-9c87-41a0-82b0-e46416b9401d?share-token=ad8195daf09f9375064a&content-shared=recording
Jess on LinkedIn: https://www.linkedin.com/posts/jessjoyce_heres-how-i-would-create-an-roi-generating-activity-7295472607041138690-v4L0?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAOzg8UB65a5t0zuiVlWCkdHaLrjxPPAwS8

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

96 episodes

#Business #Marketing #Siege Media #Contentmarketing #Linkbuilding #SEO #Digitalpr