When the playbook keeps changing, how do modern marketers stay grounded and effective?

Paola Marino, Digital Marketing Manager at Virtual Intelligence Briefing (ViB), joins the show to unpack what it’s really like to market in a lean, high-velocity B2B environment. From running a social agency in Mexico to building full-funnel strategies in the U.S., she shares how her career pivots shaped the way she approaches experimentation, content repurposing, and brand storytelling in today’s crowded market.

In this episode, you’ll learn:

• Content in the Chaos: Why marketers can’t afford to “opt out” of any channels
• ABM for Small Teams: How AI helps scale personalized messaging
• Experimentation as a Mindset: Running tests when there’s no time to slow down

Things to listen for:
(00:00) Welcome to the show
(02:21) Career transition and challenges
(07:08) Social media in digital Marketing
(09:28) The importance of multi-channel strategies
(10:58) Adapting to AI and generative tools
(15:53) The future of ABM and personalization
(17:51) The nature of experimentation in marketing
(19:34) Balancing tactical and strategic thinking
(22:36) Challenges of self-evaluation in marketing
(25:15) The role of AI in marketing data analysis
(27:12) Programmatic advertising and its impact
(31:00) Leadership: More than just a title

Resources:
Connect with Paola: https://www.linkedin.com/in/paola-marino/
Learn more about Virtual Intelligence Briefing (VIB): https://vib.tech/
Connect with Nicole: https://linkedin.com/in/nicolemmaclean/
More from Compose.ly: https://compose.ly/content-matters
Produced in partnership with Share Your Genius: https://shareyourgenius.com/
Learn more about our sponsor, Clutch, here: https://clutch.co/