Strategic pricing based on lead sources and client types can dramatically improve your contracting business's profitability and success rate. We explore how to tailor your approach and pricing for homeowners, investors, and agent referrals to win more jobs and maximize your margins.
• Three main types of residential clients: homeowners (focused on quality and experience), investors (driven by price and ROI), and agent referrals (reputation-focused)
• Homeowner clients need guidance on the "contractor's triangle" of time, quality, and cost—they can only prioritize two
• Understanding why homeowners are renovating helps determine appropriate upgrades and pricing
• Referral leads deserve mid-to-high range pricing as they already trust your value proposition
• Google/internet search leads need competitive pricing with emphasis on process and communication
• BBB leads often come from clients with higher expectations who need more reassurance
• Paid referral services like Angie's List typically require the lowest pricing and fastest response
• Tailoring your sales approach to each lead source dramatically increases closing rates
• The key is building your estimate around what each specific client values most
If you want to learn more about optimizing your contracting business, visit ProStruct360.com and schedule a 30-minute conversation to see how our coaching and software can help your company become more efficient and profitable.
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