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Highlights of the 2024 MarTech Replacement Survey

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Manage episode 441686598 series 3476124
Content provided by MarTech.org. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarTech.org or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

The 2024 MarTech Replacement Survey found cost was the top consideration for marketers looking to replace an application in their martech stack, but it's features that actually drive them to look for a replacement in the first place.
We might also be seeing the end of homegrown martech apps, with 96% of replacement apps being commercially developed. Get a rundown of the 2024 findings.

This podcast is produced by MarTech, a Third Door Media property.

  continue reading

33 episodes

Artwork
iconShare
 
Manage episode 441686598 series 3476124
Content provided by MarTech.org. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarTech.org or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

The 2024 MarTech Replacement Survey found cost was the top consideration for marketers looking to replace an application in their martech stack, but it's features that actually drive them to look for a replacement in the first place.
We might also be seeing the end of homegrown martech apps, with 96% of replacement apps being commercially developed. Get a rundown of the 2024 findings.

This podcast is produced by MarTech, a Third Door Media property.

  continue reading

33 episodes

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