In this episode of 'Playbook Broken,' Marc dives into the rapidly changing landscape of marketing, driven by AI and automation. Featuring Melissa Reeve, a 25-year marketing veteran and co-founder of the Agile Marketing Alliance and Marketing Frontier.ai, the conversation explores the concept of 'Hyper Adaptive' organizations. Melissa discusses her upcoming book, organizational restructuring, and the need for dynamic governance over static playbooks. She also shares insights on the importance of AI literacy, social learning, and how to prepare for an AI-native future. Tune in to uncover how leaders can navigate this chaotic yet exciting new world.

00:00 Introduction to Playbook Broken

00:37 Meet Melissa Reeve: Marketing Veteran

01:18 Hyper Adaptive: Melissa's New Book

03:04 AI Literacy and Organizational Change

04:41 The Future of Playbooks in Marketing

07:45 The Human Aspect of AI Integration

17:57 Stages of Hyper Adaptivity

20:39 Future of Work and Leadership Challenges

26:33 Learning in the Age of AI

28:37 Personal Productivity and Overcoming Challenges

31:46 Conclusion and Contact Information

This podcast is produced by MarTech, a Third Door Media property.