Marketing operations plays an important role in any large or mid-sized marketing organization, orchestrating technology, working with data and basically making sure everything that supports marketing is working as it should.
Marketing operators are like the plumbers, electricians and mechanics of the martech stack. But they’re not alone.
Alongside marketing ops in some revenue organizations, there are roles in revenue operations (RevOps), sales operations (SalesOps) and even GTM Ops.
In this episode of Conversations with MarTech, we’re looking under the hood of marketing and discussing the people who orchestrate all of the pieces you find underneath.
Our guide is Mike Rizzo, the founder of MO Pros, MarketingOps.com and the MOps-Apalooze conference. He’s built a community of marketing operations professionals that gathers online and in person to talk marketing ops, martech and how marketing makes its sausage.
#martech #marketingoperations #mops #marketing #revops #marketingops

Host: Mike Pastore, Editorial Director | MarTech.org

Guest: Mike Rizzo, Founder | MarketingOps.com