Your best leaders aren't leaving because they lack passion—they're leaving because you're using motivational myths that defy brain science.

Dr. Bobby Hoffman reveals research on 6 million college students showing extrinsic motivation (money, recognition, status) drives performance—yet we shame people for wanting it. The result? Self-doubt, anxiety, burnout, and during change initiatives, your top talent walks out the door.

The culprit? The "follow your passion" narrative creating guilt around fundamental human needs while leaders design change initiatives for their own mental models instead of employees' self-beliefs.

In this conversation, Dr. Bobby Hoffman (Associate Professor at UCF, former corporate HR consultant for GE, NBC, KPMG, and the NBA, author of The Paradox of Passion and Hack Your Motivation) shares:

• Why extrinsic motivation isn't shallow—it's essential for sustained performance

• The "momostasis" principle: Why your brain requires motivational cycles with recovery periods

• Why change initiatives fail: Ignoring employees' locus of control and mental models

• Awareness hacks to prevent motivational crashes before they destroy trust

• How to design rewards within employee discretion for long-term engagement

Resources mentioned: Dr. Hoffman's books The Paradox of Passion and Hack Your Motivation, plus 100+ Psychology Today articles translating neuroscience into actionable strategies.

Stop losing talent to motivational myths. Listen now.