Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Frank Sohn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frank Sohn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Reimagining CPQ: Speed, Control, and No-Code with Vendori's Ethan Garonzik

31:32
 
Share
 

Manage episode 479380018 series 1526524
Content provided by Frank Sohn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frank Sohn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this CPQ Podcast episode, Frank Sohn speaks with Ethan, co-founder of Vendori, a fast-growing CPQ startup focused on reducing implementation time, cutting costs, and delivering faster ROI through a no-code, multi-tenant solution.

Ethan shares his journey from Wall Street M&A at Merrill Lynch to leadership roles at SAP and Citrix, where he saw firsthand how traditional CPQ tools often caused more friction than they solved—especially for companies shifting to SaaS. That experience inspired him to create a better path forward.

Vendori is built for B2B tech companies—hardware and SaaS—starting with 5-10 CPQ users and scaling into the hundreds. The platform offers subscription management, guided selling, and AI-assisted workflows, while boasting integrations with Salesforce, Hubspot, Oracle, SAP, Teams, and Slack—with some customers onboarded in under a day.

In the episode, Ethan unpacks:

  • Why many customers are three years into “18-month” CPQ rollouts

  • How Vendori focuses on control and velocity

  • The real role of AI in CPQ—and why price optimization isn't the holy grail

  • What it means to build a CPQ company around family, faith, and community

If you're exploring CPQ or rethinking your current solution, this is one episode you won't want to miss.

Vendori contact information:

  continue reading

103 episodes

Artwork
iconShare
 
Manage episode 479380018 series 1526524
Content provided by Frank Sohn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frank Sohn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this CPQ Podcast episode, Frank Sohn speaks with Ethan, co-founder of Vendori, a fast-growing CPQ startup focused on reducing implementation time, cutting costs, and delivering faster ROI through a no-code, multi-tenant solution.

Ethan shares his journey from Wall Street M&A at Merrill Lynch to leadership roles at SAP and Citrix, where he saw firsthand how traditional CPQ tools often caused more friction than they solved—especially for companies shifting to SaaS. That experience inspired him to create a better path forward.

Vendori is built for B2B tech companies—hardware and SaaS—starting with 5-10 CPQ users and scaling into the hundreds. The platform offers subscription management, guided selling, and AI-assisted workflows, while boasting integrations with Salesforce, Hubspot, Oracle, SAP, Teams, and Slack—with some customers onboarded in under a day.

In the episode, Ethan unpacks:

  • Why many customers are three years into “18-month” CPQ rollouts

  • How Vendori focuses on control and velocity

  • The real role of AI in CPQ—and why price optimization isn't the holy grail

  • What it means to build a CPQ company around family, faith, and community

If you're exploring CPQ or rethinking your current solution, this is one episode you won't want to miss.

Vendori contact information:

  continue reading

103 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play