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CPQ Podcast

Frank Sohn

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Weekly
 
This Podcast is 100% focused on Configure-Price-Quote (CPQ) Tools and Processes and will provide you useful insights into this topic. We conduct interviews with many different CPQ leaders and contribute to increase CPQ knowledge in the Market space.
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Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter

Increase sales, enhance productivity and drive incremental growth! Practical ideas you can leverage!

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The world of sales is rapidly changing! Traditional sales strategies are no longer effective. Customers no longer buy solutions but buy business outcomes. This is the Sales Enablement Lab, a weekly podcast dedicated to Sales & Sales Enablement. My co-hosts and I outline practical ideas you can leverage day to day, to increase sales, enhance productivity and drive incremental growth! How about joining me on a podcast? Be my co-host for a session and let’s have fun talking about what works and ...
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In this CPQ Podcast episode, Frank Sohn speaks with Ethan, co-founder of Vendori, a fast-growing CPQ startup focused on reducing implementation time, cutting costs, and delivering faster ROI through a no-code, multi-tenant solution. Ethan shares his journey from Wall Street M&A at Merrill Lynch to leadership roles at SAP and Citrix, where he saw fi…
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In this must-listen episode of the CPQ Podcast, we dive into one of the most talked-about trends in the Configure, Price, Quote (CPQ) space: Artificial Intelligence. Is AI in CPQ a game-changer today—or a promise for tomorrow? Join us as we explore the real-world state of AI in CPQ from the perspective of a seasoned CPQ expert (not an AI evangelist…
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In this episode, we explore a key question: How do you choose the right CPQ solution? Many customers come to Novus CPQ with a long list of vendors—often 6 to 20. Using our proven process, including targeted questionnaires, we help reduce that to a focused shortlist of 6–8 top candidates. We explain how these lists are typically formed—from consulti…
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In this episode of the CPQ Podcast, we sit down with Tom Stergios, co-founder of Craton Consulting, to explore his 35-year journey in the Quote-to-Cash space. Tom shares his experiences building high-impact consulting teams, including his leadership at ATG, where he scaled a 600-person Quote-to-Cash practice later acquired by Cognizant. We dive int…
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In this episode, we answer key questions about our own Industry Analyst Report, the "CPQ Sales Report." Exciting news—it’s now available for SAP CPQ! So far, we’ve released four reports covering Camos Software, Bit2Win, Xait, and Engineering Intent, with more coming soon, including Salesforce Revenue Cloud Advanced (RCA). We discuss why we created …
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In this episode of the CPQ Podcast, Frank sits down with Kristofer to dive into the evolution of DynaMaker, a platform that seamlessly integrates CAD and visualization software with CPQ vendors. Kristofer shares insights on how DynaMaker enhances usability for engineers, fosters community engagement, and advances API integration. They also discuss …
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In this episode of the CPQ Podcast, we sit down with Leon Panjtar, Co-Founder & CEO of SaleSqueze, to explore his journey from industrial automation and robotics to transforming manufacturing sales. Leon shares insights on how his company is simplifying complex manufacturing processes through CPQ and digital transformation, making sales and product…
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From dot-com dreams in Prague to cutting-edge 3D CPQ with AI, dive into the journey of Matthew Gertner, CEO of Salsita Software. Discover how his unique background in linguistics and computer science fuels a company revolutionizing custom product sales. We explore the rise of web-based CPQ, the power of 3D configurators, and how AI is shaping the f…
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Unlock the potential of your CPQ with AI and unified data. We discuss how combining these technologies can drive smarter quoting, personalized recommendations, and improved sales efficiency. This episode provides a high-level overview of the concepts, benefits, and crucial risk considerations for businesses looking to leverage this powerful combina…
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Two years later, interest in CPQ and AI remains strong. While AI is now widely used daily for various tasks, CPQ adoption of AI is less clear. Although many vendors have announced AI capabilities (or rebranded existing machine learning as AI, which is technically accurate), it's still unclear what AI features customers truly need in CPQ solutions. …
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In this episode, we bring you key excerpts from a recent webinar featuring Configit and Coolshop. Configit, a leading CPQ vendor from Denmark, was represented by Max Mirbaz, VP of Global Partner Business. Coolshop, an IT & Service company that partners with Configit on solution implementations, was represented by Enrico Magnone, Chief Strategy Offi…
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Daniel shares his unique career path and how his background informs his approach to business. He discusses how servicePath helps businesses manage complex product configurations, pricing, and deployments. In the interview, you'll learn about: How servicePath evolved from addressing the challenges of Managed Service Providers (MSPs) to a broader sol…
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In this episode of the CPQ Podcast, Frank sits down with Martin Spritzer, the founder and CEO of iQuoteXpress, a software designed to simplify and streamline CPQ processes for salespeople by salespeople. Key discussion points: The impact of sales automation and customer success on businesses How iQuoteXpress simplifies CPQ processes with automation…
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In this episode, we sit down with Sandhya, the visionary founder of DealDox. Sandhya shares her inspiring journey from a corporate sales role at giants like Disney and Salesforce to launching her own company to revolutionize the CPQ space. We delve into: The Pain Points of Sales Teams: Sandhya discusses the inefficiencies and time-consuming tasks t…
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The CPQ Podcast team has some updates for you before we take a short break for the winter holidays. 1. CPQ Sales Reports Are Here! We've been busy collaborating with CPQ vendors throughout 2024. We're proud to announce the release of our first industry analyst report called "CPQ Sales Report." These insightful reports analyze leading CPQ solutions,…
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Join Frank as he sits down with Suren Reddy, co-founder and principal at Cloudely, a leading Salesforce and Conga CPQ System Integrator. In this insightful episode, Suren delves into the world of CPQ, discussing: A Diverse Client Base: Learn how Cloudely caters to a wide range of clients, from SMBs to large enterprises. Innovative No-Code/Low-Code …
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This week on the CPQ Podcast, we ditch the script and dive deep with industry veteran Manika Goyal, Founder of Intellicloud Solutions. With 20 years of experience conquering the telco landscape, Manika isn't afraid to shake things up. Discover why she ditched the traditional SI model and built an AI-powered product configurator specifically for the…
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Unleashing the CPQ Artist Within: Canidium Integrates Creativity with Technology This episode of the CPQ Podcast takes a unique turn as Frank chats with Andy Kumar, the CPQ + Pricing Practice Lead at Canidium. Forget your typical CPQ expert – Andy's background in art and anthropology brings a fresh perspective to the table. Intrigued? We dive deep …
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In this insightful conversation, Sandeep shares his entrepreneurial journey from the early days of February 2021 to the present. We delve into the crucial role of combining CPQ, Billing, and Metering, and explore how Artificial Intelligence is revolutionizing MonetizeNow. Sandeep also discusses the latest trends in the CPQ/Billing/Metering industry…
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Join us on this episode of the CPQ Podcast as we delve into the world of Configure, Price, Quote (CPQ) with industry veteran Charan Singh, Principal at Deloitte Digital. Charan brings over 20 years of business experience to the table, and in this episode, he'll be sharing his insights on: Customer Segmentation Strategies: How does Deloitte Digital …
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Join us for a deep dive into Salesforce-focused CPQ solutions in Germany with Dennis Knodt, Founder & Managing Director, and Ivan Todorov, Managing Director, from Valuent. These industry experts share valuable insights on: The inspiration behind Valuent and its journey (combines "why" and "how" they started) Their target market segments (clarifies …
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In this episode, I sit down with Frederik Taleman, founder and CEO of Hive CPQ, and Vera Vingerhoets, their Sales and Marketing Director. Join us to hear their insights on: Growth Strategies: Frederik shares how Hive is scaling rapidly by building a powerful reseller and system implementer network. Low-Code/No-Code Approach: Vera highlights the imp…
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Unleash the power of modularity! This episode features Karl-Johan Linghede, a business veteran with over 25 years of experience, hailing from Stockholm, Sweden. He's the mastermind behind Modular Management, a company that's been revolutionizing how businesses handle complexity since its research roots in the 90s at Sweden's Royal Institute of Tech…
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Ever wondered what Salesforce CPQ customers are asking about migrating to RLM? This episode dives deep with CPQ veteran Phil Rapp, who's seen it all from Big Machines to his own company, Ascribe IT. Phil unpacks current projects with Salesforce and Logik.io, shares insights from the Mile Hi Dreamin' event, and reveals the top integration needs and …
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Join us for an insightful conversation with Heather Hershey, the Digital Commerce Research Director at IDC. Heather, a self-made entrepreneur with a unique journey from adult learner to commerce expert, shares her personal experiences and industry insights. In this episode, we dive deep into the world of IDC Analyst Reports and explore the current …
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We're revisiting the dynamic duo behind CPQ.se, Magnus Fasth and Patrik Skjelfoss, to see how their Tacton-powered System Integration rocket is blasting off! In this episode, you'll discover: How CPQ.se went from launchpad to success story in just 5 years (spoiler: it involves getting mid-sized companies up and running with Tacton in 4-5 months!) T…
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Attention CPQ enthusiasts! We've been overwhelmed with your interest in the CPQ Podcast since September 1st, and we appreciate your enthusiasm! To ensure we deliver the best possible content, we're taking a short, late-summer break until the end of September or early October. But fear not, we've already lined up some amazing guests for your listeni…
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In this episode, we sit down with Pascal Yammine, the dynamic CEO of Zilliant, to delve deep into the world of pricing, CPQ, and the future of revenue operations. Get ready to be inspired as Pascal shares his insights on: Zilliant's journey: Learn about Pascal's experience at the helm of Zilliant and how the company has evolved under his leadership…
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What does it take to win the Epicor Optimization Champion Award? In this special episode, we dive deep with @KerrieJordan, host of the "Manufacturing the Future" Podcast and Group Vice President for Product Management at @Epicor, to explore how @FramelessHardwareCompany (FHC) and @SKOSolutions earned this prestigious award for 2024. Join us as we d…
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What does it take to win the Epicor CPQ Collaboration Champion Award? In part two of a special three-part series, we dive deep with @KerrieJordan, host of the "Manufacturing the Future" Podcast and Group Vice President for Product Management at @Epicor, to explore how @CMTP leveraged @EpicorCPQ to collaborate in their business. Join us as we uncove…
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What does it take to win the Epicor CPQ Innovation Champion Award? In part one of a special three-part series, we dive deep with @KerrieJordan, host of the "Manufacturing the Future" Podcast and Group Vice President for Product Management at @Epicor, to explore how @SchoolSpecialty leveraged@EpicorCPQ to innovate their business. Join us as we uncov…
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Are you a small or medium-sized business (SMB) looking to explore CPQ (Configure-Price-Quote) solutions? This episode is designed for you! We dive into the key considerations that SMBs should keep in mind when choosing a CPQ system. In this short and informative episode, we'll cover: Understanding CPQ Vendor Pricing: Get the facts upfront! We'll di…
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Ever considered a career in CPQ? This episode is your roadmap to success! CPQ veteran Vishal Belawade, Director of Business Applications, spills the beans on hot career paths, essential skills, and certifications you need to land your dream job. But wait, there's more! Vishal also shares a pivotal career moment that will inspire you. Thinking of sw…
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Join me in the latest episode of the CPQ Podcast as we delve into the groundbreaking CPQ Sales Report now available from Novus CPQ! 📊✨ This isn't just any report—it's a deep dive into a single CPQ solution, offering unparalleled insights. We go beyond the basics to provide: 🔍 A comprehensive breakdown of the solution's strengths 💡 Ideal use cases a…
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This episode of the CPQ Podcast features Noel Goggin, a seasoned leader with over 25 years of experience at companies like Aptos and Epicor Software. Now, at the helm of Conga, Noel sheds light on: pivotal moments that shaped his impressive career his unique leadership style Conga's company culture and how they empower their teams insights from inf…
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We're thrilled to welcome Laith Al-Hashimi, founder of the Sirocco Group, back to the CPQ Podcast! Since his last appearance in 2022, Laith's Swedish system integration company specializing in CRM and CPQ solutions has experienced tremendous growth globally. In this episode, Laith dives deep into several key topics: From University Startup to Indus…
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This episode of the CPQ Podcast features the inspiring Archana Vadya. With over 25 years of experience at giants like Oracle, Conga, and VMWare, she's taking the tech world by storm as the co-founder of PartneRite. Join us for a deep dive as Archana discusses: Her incredible journey: From a Finance MBA to a trailblazing tech entrepreneur. The start…
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This episode of the CPQ Podcast features Derik Quinn, a CPQ expert with over 25 years of experience. Derik has worked with industry giants like Huron, Deloitte, and PwC, as well as boutique consultancies specializing in CPQ (like aMind). Join us as we delve into: Derik's journey: How maintaining a rigorous running routine keeps him sharp for the de…
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Get ready for a fascinating journey into the world of CPQ! This episode features Rick Huebner, the founder and CEO of VISTECH. Buckle up as Rick dives deep into his software development experience that began way back in the early 80s. But that's not all! We'll also explore: The VISTECH CPQ story: Discover how their CPQ adventure started in 2019 and…
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This episode features Wilma Eriksson, co-founder and newly appointed CEO of vloxq! Vloxq, is a Swedish startup, that is focused on Europe for the time being but also has worldwide customers in the US and Japan. In our conversation, we delve into: The origins of vloxq: We explore how Wilma and her team brought vloxq to life. Market fit mastery: We d…
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This CPQ Podcast episode features Mitesh Sura, Practice Lead and Chief Growth Officer at GoCloudz. GoCloudz offers a modular CPQ solution built natively for the Salesforce platform. In this interview, Mitesh discusses: GoCloudz CPQ Functionality: Learn about the core functionalities of GoCloudz, including product configuration, quoting with PDF gen…
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In this episode, we dive into the world of CPQ implementations with Chirag Gulati, CEO & Chief Architect of RevSolutions.co. Chirag brings experience working with various CPQ solutions and projects on Salesforce and Conga. Here's what you'll learn: The challenges and rewards of Chirag's experience with diverse CPQ implementations. Why RevSolutions.…
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This episode features a thought-provoking discussion about using Excel alongside CPQ with Dr. Sebastian Dewhurst, General Manager at EASA Software. We expect this topic to spark passionate views from our listeners! Here's what you can expect to learn: Why EASA Software's customers often prefer Excel spreadsheets to traditional CPQ solutions. How EA…
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In this two-part CPQ Podcast episode we explore Salesforce's latest offering: Revenue Lifecycle Management (RLM). Brion Schweers, SVP at Salesforce Revenue Cloud, joins us to unpack RLM's capabilities. Part 1: Building a Flexible Revenue Engine RLM's composable architecture lets you build a custom revenue solution Powered by Salesforce Einstein: RL…
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This episode dives into the world of QuoteWerks CPQ software with Brian Laufer, a QuoteWerks VP with extensive business experience since 2000. Here's what you'll learn: Why Saving Time Matters: Brian explains how QuoteWerks helps businesses streamline processes and free up time. Industry Agnostic Approach: Discover why QuoteWerks caters to an audie…
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In this episode of the CPQ Podcast, join me as I chat with Suren Reddy from Cloudely. Suren sheds light on their latest product, "Config," and delves into their System Integration Services tailored for Salesforce, Conga, and Logik.io. Throughout the discussion, Suren covers: The role of artificial intelligence within their proprietary solution and …
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Join us for an interview with Tiffany Devlin-Drye (Principal Consultant) and John Lehrkind (Salesforce Practice Leader) from Pierce Washington! About Pierce Washington System integrator specializing in Salesforce, Logik.io, and Oracle CPQ Backed by private equity investors Team of approximately 100 consultants Locations: Bay Area, USA and London, U…
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Join me as I speak with Bill Butler, Global Solution Owner for SAP CPQ at SAP. Bill brings over 25 years of CPQ experience across various vendors like FPX, PROS, and CallidusCloud (now SAP CPQ). He also has leadership experience with system integrator and visual vendor companies. In this episode, Bill dives into key topics including: Integrating CP…
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