Content Marketing Strategy for Boring Industries

Create Like the Greats

Content provided by Ross Simmonds. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ross Simmonds or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

7M ago 37:17

MP3•Episode home

In this episode of Create Like the Greats, Ross shares a conversation from The Niche Marketing Podcast with John Bertino, where they dive deep into learning about how to do content marketing for boring industries. From collaborating with influencers to designing a newsletter that drives engagement, they explore actionable strategies to get your message out there. The discussion is packed with insights on influencer marketing, distribution tactics, and leveraging newsletters to tell a brand’s story effectively.

Key Takeaways and Insights:

1. The Linear Process of B2B Marketing

Ross breaks down the step-by-step approach to B2B marketing, which begins with demonstrating the value of your offering. He explains how selling a story, not just a product, drives transactions and secures sales. But the journey doesn’t stop there—Ross emphasizes the need to build continuity in storytelling. By crafting evergreen content, marketers can continually repurpose stories into assets like short-form videos, maintaining relevance long after the sale.

2. Finding the Right Influencers

Ross stresses the importance of choosing influencers who align with your brand and audience. Effective influencers create content that educates and entertains, while building trust with their followers. Ross also highlights the power of paid media to amplify influencer content, enabling brands to increase their reach and engagement, especially within niche markets.

3. Ongoing Distribution and Internal Communication

Content distribution doesn’t end once it’s published, that’s only the beginning. Regularly redistributing content across multiple platforms is key to sustaining its visibility. He also emphasizes strong internal communication, ensuring that teams like sales are fully aware of new content, like case studies, so they can integrate it into conversations with clients.

Resources:

Niche Marketing Podcast - https://www.nichemarketingpodcast.com/

— 👋🏾 Let's stay connected —

╰ Subscribe to my channel: @RossSimmondsTV

╰ Instagram: @thecoolestcool

╰ Twitter / X: @thecoolestcool

╰ LinkedIn: linkedin.com/in/rosssimmonds

118 episodes

#Careers #Entrepreneur #Business #Ross Simmonds