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117 Ross Simmonds of Foundation Marketing

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Manage episode 401164622 series 46921
Content provided by CRM Switch, Steve Chipman, and Sam Biardo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CRM Switch, Steve Chipman, and Sam Biardo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Steve Chipman of CRM Switch and Sam Biardo of Technology Advisors talk to marketing guru Ross Simmonds, who shares insights on creating valuable content and leveraging AI to optimize and distribute it more efficiently across channels.

Topics include the disconnect between marketing and sales teams, taking an investor mindset with content assets, events, and video for lead generation, email outreach fatigue, and predictions for increased AI usage and industry consolidation.

  continue reading

107 episodes

Artwork

117 Ross Simmonds of Foundation Marketing

CRM Talk

72 subscribers

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Manage episode 401164622 series 46921
Content provided by CRM Switch, Steve Chipman, and Sam Biardo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CRM Switch, Steve Chipman, and Sam Biardo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Steve Chipman of CRM Switch and Sam Biardo of Technology Advisors talk to marketing guru Ross Simmonds, who shares insights on creating valuable content and leveraging AI to optimize and distribute it more efficiently across channels.

Topics include the disconnect between marketing and sales teams, taking an investor mindset with content assets, events, and video for lead generation, email outreach fatigue, and predictions for increased AI usage and industry consolidation.

  continue reading

107 episodes

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