In the latest episode of the CX Innovators podcast, Jenna Berg, vice president of brand marketing at G6 Hospitality, the parent company of the Motel 6 and Studio 6 brands in the U.S. and Canada, shares insight with RetailCustomerExperience.com editor Judy Mottl on how the iconic hospitality and lodging brand is transforming the brand.

In late spring of this year Motel 6 debuted an innovative campaign centered around Garfield which the brand named as its first-ever official Chief Pet Officer. It all came together via a partnership with Sony Pictures Entertainment ahead of the Columbia Pictures/Alcon Entertainment animated film "The Garfield Movie," which hit theaters May 24.

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