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Maximise Your Website Leads With Conversion Rate Optimisation
In this episode, Femi Olajiga discusses the common challenges faced in lead generation and provides actionable strategies to optimize various pages of a website, including the homepage, product/service pages, form pages, and blogs.

He emphasizes the importance of A/B testing, simplifying navigation, enhancing user experience, and diversifying traffic acquisition channels to improve conversion rates and reduce costs. The conversation concludes with a call to action for businesses to implement these strategies for better lead generation and conversion outcomes.

Key Takeaways
Bad leads can indicate issues with your website.

A clear tagline on your homepage is essential.

Navigation should be simple and intuitive.

A/B testing can significantly improve conversion rates.

Fast loading times are crucial for retaining visitors.

Product pages should connect features to customer benefits.

Testimonials enhance trust and credibility.

Forms should minimize distractions to increase completion rates.

Diversifying traffic sources can lower acquisition costs.

Understanding customer psychology is key to conversion.