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This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week. For future episodes, you can send your questions to me via LinkedIn ...
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1
Keyword Mapping for SEO – Demystifying SEO for Growth
19:31
19:31
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19:31
Send us a text Summary In this conversation, Femi Olajiga discusses the critical importance of keyword mapping in SEO, especially in the context of changing search behaviors influenced by AI tools. He differentiates between keyword research and keyword mapping, emphasizing the need for a strategic approach to target specific keywords for different …
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AI Mode for SEO: Going beyond SEO Ranking to Brand Visibility
14:05
14:05
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14:05
Send us a text Summary In this episode, Femi Olajiga discusses the evolving landscape of SEO in the context of AI-powered search. He emphasizes the importance of adapting SEO strategies to enhance brand visibility beyond traditional ranking methods. Key topics include understanding user intent, conducting content audits, creating optimized content,…
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Google Ads for Lead generation websites: How to improve the quality of your leads
18:25
18:25
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18:25
Send us a text Summary In this conversation, Femi Olajiga discusses the critical relationship between Google Ads and lead generation, particularly in the B2B sector. He emphasizes the importance of aligning the sales team with the Google Ads team to improve lead quality. Key topics include understanding customer motivations, effective keyword resea…
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Google Ads for beginners: How to Launch Your First Profitable Google Ads Campaign Today
1:03:27
1:03:27
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1:03:27
Send us a text Summary In this episode of the Digital Customer Experience podcast, Femi Olajiga and Erno Horvath discuss the essentials of Google Ads for beginners. They cover the various types of campaigns, the importance of setting clear objectives, and the significance of keyword research. Erno shares insights on how small businesses can leverag…
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Google Ads Tutorial for Medical Practices, Doctors, GPs and Dental Clinics!
26:37
26:37
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26:37
Send us a text Summary In this episode, Femi Olajiga discusses the importance of Google Ads for medical practices, emphasizing the need for healthcare providers to understand the platform to effectively attract clients. He covers various aspects of Google Ads, including campaign objectives, types of ads, keyword research, quality scores, bidding st…
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Ecommerce SEO Strategy: How To Reduce Customer Acquisition Costs
28:39
28:39
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28:39
Send us a text Summary In this conversation, Femi Olajiga discusses strategies to reduce customer acquisition costs for e-commerce stores through effective SEO practices. He emphasizes the importance of keyword research, optimizing product pages, link building, creating non-transactional content, and measuring success metrics. By integrating these …
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SOSTAC Digital Marketing Planning Template: Do This or Watch Your Marketing Fail!
34:15
34:15
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34:15
Send us a text In this conversation, Femi Olajiga discusses the challenges of digital marketing planning and the importance of creating an agile marketing framework. He critiques the traditional SOSTAC model for being outdated and emphasises the need for a more integrated approach to marketing audits, situation analysis, and setting SMART objective…
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How Online Reputation Management Drives Ecommerce Growth
24:12
24:12
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24:12
Send us a text In this podcast episode, Femi Olajiga discusses the critical role of online reputation management (ORM) in e-commerce, particularly in light of recent challenges faced by luxury brands. He outlines the definition of ORM, its importance, and strategies for protecting a brand's reputation. The conversation emphasizes the need for busin…
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List of Digital marketing channels That Can SKYROCKET Your Business
24:26
24:26
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24:26
Send us a text List of Digital marketing channels That Can SKYROCKET Your Business In this episode, Femi Olajiga discusses various digital marketing channels that can significantly enhance business growth. He emphasizes the importance of targeting the right customers through appropriate channels at different stages of the customer journey, includin…
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Effective SEO budget planning strategies for small businesses
19:50
19:50
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19:50
Send us a text Effective SEO budget planning strategies for small businesses In this podcast episode, Femi Olajiga discusses how small businesses can effectively allocate their SEO budgets for both short-term and long-term success. He emphasizes the importance of understanding one-time and ongoing investments, the need for training internal teams, …
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Effective SEO Strategies for Non-Technical Business Leaders
25:53
25:53
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25:53
Send us a text Effective SEO Strategies for Non-Technical Business Leaders In this episode, Femi Olajiga discusses the emerging concept of Generative Engine Optimisation (GEO) and its implications for SEO strategies. He emphasises the need for businesses to adapt their keyword strategies to focus on long-tail, high-intent keywords and the importanc…
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Google Ads CRASH-COURSE for Non-Marketing Business Leaders!
22:40
22:40
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22:40
Send us a text Google Ads CRASH-COURSE for Non-Marketing Business Leaders! In this episode, Femi Olajiga discusses the critical aspects of Google Ads for business leaders, focusing on how Google Ads work, the importance of keyword strategy, and methods to optimize ads for higher conversions. He emphasises the need for collaboration between teams to…
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SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders
38:28
38:28
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38:28
Send us a text SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders In this episode, Femi Olajiga demystifies SEO for business leaders, focusing on its importance, the intricacies of keyword research, on-page SEO, digital PR, and technical SEO. He emphasizes that understanding SEO is crucial for business growth and outlines practical s…
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Stop Wasting Your Marketing Budget With These Simple Fixes!
33:03
33:03
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33:03
Send us a text Stop Wasting Your Marketing Budget With These Simple Fixes! In this podcast episode, Femi Olajiga discusses the various ways organisations waste their marketing budgets. He emphasises the importance of understanding KPIs and metrics, the need for internal and external skills, and the significance of a well-structured content producti…
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Top Tips for Ecommerce Marketing Strategies: A step-by-step guide!
25:09
25:09
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25:09
Send us a text Top Tips for Ecommerce Marketing Strategies: A step-by-step guide! In this episode, Femi Olajiga discusses the essential components of an effective e-commerce strategy, focusing on customer personas, demand creation, budget allocation, and post-purchase strategies. He emphasises the importance of understanding customer needs, creatin…
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How To Create An Effective Digital Marketing Plan
21:54
21:54
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21:54
Send us a text In this conversation, Femi Olajiga discusses the intricacies of marketing planning, emphasizing the need for tailored approaches based on organizational size and structure. He highlights the importance of understanding customer insights, effective data management, and aligning marketing strategies with the customer journey. Olajiga a…
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Conversion Rate Optimisation Best Practices: How To Actually Get Results
22:22
22:22
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22:22
Send us a text In this conversation, Femi Olajiga discusses the essential aspects of conversion rate optimisation (CRO) for e-commerce directors and marketing leaders. He explains the importance of understanding CRO, identifying causes of low conversion rates, and implementing effective strategies to enhance website performance. The discussion cove…
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How to Build an In House SEO Team: (and Why You Should)
11:44
11:44
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11:44
Send us a text In this conversation, Femi Olajiga discusses the importance and benefits of having an in-house SEO team. He explains the structure, skills required, and costs associated with building such a team. Femi emphasizes the advantages of internal communication, cost savings, and the ability to move quickly compared to external agencies. He …
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How to Hire the Right Digital Marketing Agency
31:48
31:48
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31:48
Send us a text In this conversation, Femi Olajiga discusses the critical aspects of hiring a digital marketing agency, emphasizing the importance of thorough research, understanding internal needs, and asking the right questions. He outlines a comprehensive list of considerations for selecting an agency, including evaluating their capabilities, com…
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How To Optimise Your Ecommerce Product Pages For More Sales
16:42
16:42
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16:42
Send us a text In this conversation, Femi Olajiga discusses the optimization of e-commerce product pages to enhance sales. He categorizes product pages into three types and highlights the challenges faced in translating the physical shopping experience to online platforms. Key elements such as product titles, images, descriptions, and calls to acti…
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Website Content Inventory & Audits and Why You NEED Them
19:36
19:36
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19:36
Send us a text In this conversation, Femi Olajiga discusses the comprehensive process of content inventory and audit, emphasizing the importance of looking beyond just SEO and website content. He highlights the need for collaboration among various stakeholders to assess all types of content, including text, images, and videos, and how they fit into…
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The Journey to Becoming a Marketing Consultant: My Path & Tips for Success!
23:57
23:57
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23:57
Send us a text The Journey to Becoming a Marketing Consultant: My Path & Tips for Success! In this conversation, Femi Olajiga shares his journey to becoming a successful marketing consultant, emphasizing the importance of a solid marketing background, project management skills, and a holistic approach to marketing. He discusses the significance of …
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Luxury Ecommerce Marketing Strategies: Stop Cart Abandonment & Skyrocket Store Visits!
22:18
22:18
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22:18
Send us a text Luxury Ecommerce Marketing Strategies: Stop Cart Abandonment & Skyrocket Store Visits! In this conversation, Femi Olajiga discusses the unique aspects of luxury e-commerce marketing, emphasising the importance of understanding the luxury customer persona, the need for personalised experiences, and the integration of online and offlin…
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Ecommerce Website Conversion Killers and How to fix them!
38:30
38:30
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38:30
Send us a text Ecommerce Website Conversion Killers and How to fix them! In this episode, Femi Olajiga discusses the various conversion killers that can hinder e-commerce success. He explores critical areas such as the homepage, product pages, and shopping cart, identifying common pitfalls and offering actionable solutions to improve conversion rat…
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Maximise Your Website Leads With Conversion Rate Optimisation
32:37
32:37
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32:37
Send us a text Maximise Your Website Leads With Conversion Rate Optimisation In this episode, Femi Olajiga discusses the common challenges faced in lead generation and provides actionable strategies to optimize various pages of a website, including the homepage, product/service pages, form pages, and blogs. He emphasizes the importance of A/B testi…
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Boost Your Website Conversions with Customer Journey Mapping!
23:23
23:23
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23:23
Send us a text Boost Your Website Conversions with Customer Journey Mapping! In this conversation, Femi Olajiga discusses the importance of mapping the customer journey to enhance website conversion rates. He shares insights from his personal experience as a customer and contrasts it with the perspective of a kitchen retailer. The discussion emphas…
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Master Ecommerce Conversion Optimisation: Step-by-step training guide
49:35
49:35
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49:35
Send us a text Master Ecommerce Conversion Optimisation: Step-by-step training guide In this podcast, Femi Olajiga delves into the intricacies of conversion rate optimization (CRO) for e-commerce stores. He emphasises the importance of understanding traffic quality, unified keyword research, and the user experience on websites. The discussion cover…
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Don't get duped! key warning signs in cro agency to watch for
20:16
20:16
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20:16
Send us a text Don't get duped! key warning signs in cro agency to watch for In this podcast episode, Femi Olajiga discusses the critical aspects of hiring a Conversion Rate Optimization (CRO) agency. He highlights the importance of understanding the digital customer journey and warns listeners about the potential pitfalls of working with unreliabl…
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Secrets to Boost Your Lead Generation Website Conversions!
34:08
34:08
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34:08
Send us a text Secrets to Boost Your Lead Generation Website Conversions! In this episode of the Digital Customer Journeys podcast, Femi Olajiga discusses the secrets to boosting lead generation and conversion rates for businesses. He emphasizes the importance of harnessing internal insights from sales teams, conducting thorough research, and utili…
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CRO Audit: Boost Your Ecommerce Website Conversion Rate
34:46
34:46
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34:46
Send us a text CRO Audit: Boost Your Ecommerce Website Conversion Rate In this episode, Femi Olajiga discusses the importance of conducting a conversion rate optimization (CRO) audit for e-commerce stores, particularly those using Shopify. He emphasises the need for a holistic approach that includes understanding customer behaviour, data integrity,…
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Send us a text The Digital Customer Journeys Podcast, hosted by Femi Olajiga, aims to explore the fragmented nature of customer journeys across various channels. Femi, with a strong academic background and practical experience in marketing, seeks to educate non-marketing professionals about the importance of understanding the full customer journey.…
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