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Summary
In this conversation, Femi Olajiga discusses strategies to reduce customer acquisition costs for e-commerce stores through effective SEO practices. He emphasizes the importance of keyword research, optimizing product pages, link building, creating non-transactional content, and measuring success metrics. By integrating these strategies, businesses can enhance their online presence and improve conversion rates.
Takeaways
Implementing e-commerce SEO strategies is crucial for reducing customer acquisition costs.

Keyword research should focus on intent and long-tail keywords.

Product pages need to be optimized for both SEO and paid advertising.

Structured data is essential for improving visibility in search engines.

Link building and digital PR can enhance website authority.

Non-transactional content helps engage customers and drive traffic.

Content should be kept fresh and relevant to maintain engagement.

Success metrics should focus on conversion rates and customer acquisition costs.

Collaboration between SEO and Google Ads teams is vital for success.

A T-shaped skill set is necessary for effective marketing strategies.