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SOSTAC Digital Marketing Planning Template: Do This or Watch Your Marketing Fail!
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In this conversation, Femi Olajiga discusses the challenges of digital marketing planning and the importance of creating an agile marketing framework. He critiques the traditional SOSTAC model for being outdated and emphasises the need for a more integrated approach to marketing audits, situation analysis, and setting SMART objectives.
Femi Olajiga also highlights the significance of understanding customer profiles and developing a comprehensive marketing strategy that includes various tactics beyond just paid advertising. He advocates for regular audits and collaboration tools to enhance visibility and effectiveness in marketing efforts.
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