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Top Tips for Ecommerce Marketing Strategies: A step-by-step guide!

In this episode, Femi Olajiga discusses the essential components of an effective e-commerce strategy, focusing on customer personas, demand creation, budget allocation, and post-purchase strategies.

He emphasises the importance of understanding customer needs, creating awareness, and optimising marketing efforts to enhance customer loyalty and retention. The conversation also highlights the significance of aligning marketing tactics with website optimisation and the role of email marketing in driving repeat purchases.

Key Takeaways
An effective e-commerce strategy requires understanding customer personas.

Demand creation focuses on creating awareness about your brand.

Budget allocation should consider both demand creation and generation.

Post-purchase strategies are crucial for building customer loyalty.

Investing in website user experience is essential for conversion.

Marketing cannot compensate for a poor product.

Customers are loyal to products that meet their needs.

Aligning paid advertising with website content is vital.

Email marketing can yield high returns on investment.

SEO should prioritize customer needs over just search engine requirements.