In this episode of Digital Marketing Masters, host Matt Rouse is joined by Kate vanderVoort, founder and CEO of Social Mediology and the AI Success Lab, to discuss the integration of AI into business practices. Kate shares her insights on how companies can transition from having no AI involvement to effectively incorporating AI into their operations.
She emphasizes the importance of understanding AI's implications and the need for businesses to develop a human-centered, responsible approach to AI adoption. The conversation highlights the challenges companies face in navigating the rapid advancements in AI technology and the necessity of creating a supportive culture for AI integration.
Kate and Matt delve into practical strategies for businesses to start their AI journey, including conducting AI business audits and fostering AI champions within organizations. They discuss the significance of leadership involvement in AI training and policy development, and how small to medium-sized businesses are often more agile in adopting AI solutions. The episode also touches on the importance of addressing employee concerns about AI, such as job security, and the potential for AI to streamline operations and save time. Listeners are encouraged to consider the strategic implementation of AI to enhance productivity and innovation within their companies.
Sponsored by SMB Autopilot, your local marketing on autopilot.
https://aisuccesslab.com/strategy
Kate in Linkedin: https://www.linkedin.com/in/katevandervoort-social-mediology/
Matt on LinkedIn: https://www.linkedin.com/in/mattmrouse/
https://matthewrouse.com
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