Artwork
iconShare
 
Manage episode 512466421 series 3644717
Content provided by Julian Tedstone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julian Tedstone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of Digital Transformation Survivors, Helga Eriksson, Global Web Leader at Alfa Laval, shares how she orchestrates a decentralized digital presence spanning 43 markets. From upgrading complex CMS systems to building a global web community, Helga explains how structure, governance, and trust turn chaos into collaboration. She also explores how AI is reshaping search behavior and why agility—not just technology—defines the future of digital marketing.

Send us a text

Support the show

  continue reading

20 episodes