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In this second part of our conversation with Filip Bech-Larsen, CTO of Umbraco, we explore two of the biggest challenges facing enterprises today: sustainability in web development and how to empower marketers and editors to optimize digital experiences with ease.
Key topics in this episode include:
- Sustainability in digital – How Umbraco is helping businesses measure and reduce their website’s carbon footprint.
- The cost of experimentation – Why speed and ease of iteration are critical for content editors and marketers.
- Engaging users effectively – The role of personalization, A/B testing, and why it shouldn’t take a team of developers to make simple changes.
- The real story behind headless CMS – When it makes sense, when it doesn’t, and how to cut through the industry hype.
- Making better CMS choices – Why the human experience (both for users and editors) should drive technology decisions.
If you’re navigating a complex web estate, considering a new CMS, or simply want to hear what’s next in digital transformation, this episode is packed with insights you won’t want to miss.

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12 episodes