In this insightful episode of the "Discovered" podcast, Rachel Tonner, our VP of Marketing welcomes Mikko Rekola, Chief Evangelist from Woolman, Europe's largest Shopify Plus agency, to delve into the latest Shopify Winter Editions release. Mikko, with over 15 years of experience in direct-to-consumer e-commerce, shares his expert insights on the significant updates and how they reflect Shopify's evolving vision for the future of e-commerce. The discussion covers a range of topics including the expansion of Shopify Markets, enhancements in B2B functionalities, and the rebranding of Shopify POS to Shopify Retail, highlighting how these updates are designed to cater to the diverse needs of Shopify's global user base. Whether you're a retailer, a Shopify partner, or just keen on e-commerce trends, this episode offers valuable perspectives on navigating the ever-changing digital commerce landscape.
This podcast is tailored for e-commerce retailers, B2B businesses, Shopify partners, D2C brands, retail and POS users, e-commerce strategists, and digital commerce innovators seeking insights into Shopify's latest developments and future trends.