The holiday season brings a different kind of marketing energy, and Jay Schwedelson and Daniel Murray are all about helping you use it. Between roasting each other about running habits and gym classes, they dig into why “the most” might be the single most powerful word you can use in your end-of-year campaigns. From “most downloaded” to “most gifted,” this episode shows how to wrap up your content (literally) in ways people can’t resist.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:16) Jay reveals his painfully slow “runs” that neighbors mistake for walks

(02:45) Daniel shares why roundups and “Spotify Wrapped”-style posts crush at year-end

(03:44) Jay explains why adding “most” instantly boosts engagement and clicks

(05:00) Daniel breaks down how AI makes it easier than ever to create top-performer lists

(06:01) Jay connects year-end content psychology to holiday nostalgia and comfort

(07:42) Daniel shows how “most bought” and “most gifted” emails drive conversions

(08:33) Jay rants about workout classes that make you “partner up with randos”

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