Bagel Bites just killed a meme, and Jay Schwedelson is here for it. From frozen snacks trying to be cool to the surprising power of lo-fi content, Jay breaks down what’s trending, what’s actually useful for marketers, and even how to hide your Instagram stories before you ruin a holiday surprise. Oh, and somehow it all ends with Hallmark movies and Mormon wives—because of course it does.

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Best Moments:

(00:25) Bagel Bites tries to join the “six seven” trend—and proves it’s officially over

(01:47) Why leaning into the moment works, even when the joke’s dead

(02:15) New data showing lo-fi content crushes polished posts across every platform

(03:17) “Humanity is the algorithm” and why that matters more than ever in the AI era

(04:00) The Instagram privacy setting everyone should use during the holidays

(05:15) A confession about Hallmark movies and an absurd stat on how many one actress has done

(06:00) From cozy Christmas flicks to chaos—Jay’s watching habits take a turn

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