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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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SPECIAL SERIES ==> The Right Amount of Emails to Send! (Relevancy = Frequency)📬 <== | BATHROOM Break #77 COLLAB: The Marketing Millennials + Do This, Not That | 428
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Manage episode 513333186 series 3503151
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Everyone thinks they’re sending too many emails, but according to Jay Schwedelson and Daniel Murray, the truth is you’re probably not sending enough. In this Bathroom Break episode, the duo dives into the myths around email frequency, timing, and those dreaded unsubscribes. They share hot takes, real data, and a few caffeine-fueled truths about what really keeps your emails in the inbox (and your audience engaged).
Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
Best Moments:
(01:05) Jay admits to skipping a VIP dinner for room service and honesty wins the night
(03:12) Why sending more emails actually improves open rates and inbox placement
(06:40) The myth of the “best day and time” to send emails and why variety wins
(09:22) How AI tools can now auto-time your email sends to each subscriber’s habits
(13:00) Unsubscribes aren’t bad—they can be a sign your content finally stood out
(16:44) Relevancy and frequency are a power couple—great content earns more sends
(19:55) Daniel shares the real cost of parenting on six Celsius a day
Check out our 100% FREE + VIRTUAL EVENTS! ->
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
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