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Scaling in real estate shouldn’t mean stacking on more tech that just adds noise. It should mean cutting through the clutter and actually getting more done.

I’m joined by Michael Walliser, a seasoned broker and the founder of EasyDigz — a white-label platform designed to streamline everything from lead capture to client follow-up. Michael’s not some outsider chasing a trend. He built this after years in the trenches — REO deals, cold calls, desk fees, and managing chaos with checklists. That experience shaped a tool that solves real problems for real agents.

We get into his partnership with Doorify, what agents can expect when they sign up, and why now’s the time to stop duct-taping your tech stack together. Michael walks through the setup process, how EasyDigz helps agents respond faster, and why owning your data and domain makes a real difference.

If you’re scaling, switching, or starting out, this episode is a must-listen.

Specifically, this episode highlights the following themes:

  • Why real-world brokerage experience shapes better tech tools
  • How EasyDigz replaces fragmented tech stacks with one simple platform
  • The power of fast data and white-label branding for agents

Links from this episode:

1ae5b43598204883b524f061d4880e6d10fca88c (for podfollow.com)

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Chapters

1. Introduction (00:00:00)

2. Building software from the brokerage, not a startup lab (00:01:12)

3. What foreclosure taught Michael about systems (00:03:36)

4. What brokers get when they click “Try EasyDigz” (00:06:05)

5. Branding, speed, and owning the whole client journey (00:07:21)

6. Smart search and automation for buyers (00:10:45)

7. Why now’s the time for streamlined tools (00:12:23)

8. Launch plans, pricing, and getting started (00:15:16)

107 episodes