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Welcome to Doorify with Warren McKenna
Manage episode 439325861 series 3491067
If you’ve been keeping an eye on the latest in real estate tech, you’re in for a treat. Today, we’re diving into Doorify and its impact on MLS systems. Let’s unpack what makes this launch so exciting and how it’s set to shake things up.
Joining me today is Warren McKenna, President & CEO of Agency McKenna. He’s also a Certified Digital Marketing Professional and an active real estate Broker, making him a key player in the world of associations and real estate.
We talk about how Doorify is shaking up the real estate scene and what it means for both agents and clients. Warren shares insights into the strategic vision behind Doorify and how it’s poised to make a difference in our industry.
Tune in now to catch the full conversation and see how Doorify is setting new standards in MLS.
Specifically, this episode highlights the following themes:
- The strategic rebranding process of Triangle MLS to Dorify MLS
- The importance of accurate data and professional realtors in home sales
- Overcoming legal and strategic challenges in rebranding
Links from this episode:
- Get to know more about Warren McKenna: https://www.linkedin.com/in/warrenmckenna
- Visit Doorify MLS: https://doorifymls.org
- Learn more about Agency McKenna: https://agencymckenna.com
- Register for PropTech South on September 19,2024:
https://www.proptechsouth.com
1ae5b43598204883b524f061d4880e6d10fca88c (for podfollow.com)
Chapters
1. Introduction (00:00:00)
2. About Agency McKenna (00:01:46)
3. Doorify's role in promoting homeownership (00:05:44)
4. Distilled input to six brand attributes for strategy (00:12:50)
5. Ensured new brand resonated through strategic task force (00:14:09)
6. Building awareness, brand equity: unique, memorable, proprietary (00:18:39)
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