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Bill Shufelt, Co-founder of Athletic Brewing - Building the Non-Alcoholic Beer Category
Manage episode 473272268 series 3652611
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In this episode, we discuss the tribulations of selling distributors and retailers on a new category, the value of having a co-founder with opposite talents, and the advantage of investors with long horizons.
Chapters
1. From Wall Street to Brewing Revolution (00:00:00)
2. Finding John Walker: The Perfect Co-Founder (00:08:45)
3. Building a Supportive Board and Investor Base (00:15:05)
4. The Growth of Non-Alcoholic Beer Market (00:22:10)
5. Customer Impact and Health Trends (00:28:30)
6. On-Premise Challenges and Industry Future (00:34:10)
5 episodes
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