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Ep 505: How Pins and Aces Built a $25M Golf Brand with Limited Drops and Omni-Channel Expansion

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Manage episode 480713899 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Inside the Growth of Pins and Aces: Scaling a Golf Lifestyle Brand with Nicklaus Mertz

Today on the DTC Podcast, we sit down with Nicklaus Mertz, founder of Pins and Aces, a golf brand that grew from a side project to a $25M+ powerhouse. Nick shares the step-by-step tactics that fueled their expansion, including limited-edition drops, a focus on profitability, live selling innovations, and the acquisition of Edel Golf.

Key Moments:

How Pins and Aces started with $6K and a headcover idea

Building a brand beyond Alibaba sourcing

Launching viral products like the Beer Sleeve and Liquor Stick

Omnichannel expansion: Retail + DTC synergy

Growing without raising outside capital

Leveraging community feedback to design new products

Acquiring Edel Golf to move into hardware

Takeaways for Entrepreneurs:

Start small, iterate fast, and evolve from customer feedback

Community building beats traditional influencer marketing

Drops are a sustainable engine for long-term growth

Data-informed product development with tools like Particle

Sign up for Instant today to get 50% off your first month. https://www.instant.one/lp/dtc-podcast?utm_campaign=podcast?utm_campaign=writeup&episode=2

Timestamps

00:00 – How Pins and Aces Started from a $6K Side Hustle

02:00 – Turning a DIY Golf Product into a Real Business

08:00 – Building a Brand vs. Drop Shipping Products

14:00 – Collaborations with South Park and Hey Dude Shoes

19:00 – The Bud Light Collab That Changed Everything

22:00 – Drops, Content Strategy, and Creating Community

26:00 – Exploring Live Selling and Whatnot Platform

31:00 – Scaling the Brand While Maintaining Profitability

35:00 – Exit Strategy and Potential Strategic Buyers

38:00 – Using Particle to Track Competitor Performance

Hashtags

#dtcpodcast #pinsandaces #ecommercegrowth #golfbrand #founderstory #productdrops #liveshopping #influencermarketing #dtcmarketing #brandcollabs

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

601 episodes

Artwork
iconShare
 
Manage episode 480713899 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Inside the Growth of Pins and Aces: Scaling a Golf Lifestyle Brand with Nicklaus Mertz

Today on the DTC Podcast, we sit down with Nicklaus Mertz, founder of Pins and Aces, a golf brand that grew from a side project to a $25M+ powerhouse. Nick shares the step-by-step tactics that fueled their expansion, including limited-edition drops, a focus on profitability, live selling innovations, and the acquisition of Edel Golf.

Key Moments:

How Pins and Aces started with $6K and a headcover idea

Building a brand beyond Alibaba sourcing

Launching viral products like the Beer Sleeve and Liquor Stick

Omnichannel expansion: Retail + DTC synergy

Growing without raising outside capital

Leveraging community feedback to design new products

Acquiring Edel Golf to move into hardware

Takeaways for Entrepreneurs:

Start small, iterate fast, and evolve from customer feedback

Community building beats traditional influencer marketing

Drops are a sustainable engine for long-term growth

Data-informed product development with tools like Particle

Sign up for Instant today to get 50% off your first month. https://www.instant.one/lp/dtc-podcast?utm_campaign=podcast?utm_campaign=writeup&episode=2

Timestamps

00:00 – How Pins and Aces Started from a $6K Side Hustle

02:00 – Turning a DIY Golf Product into a Real Business

08:00 – Building a Brand vs. Drop Shipping Products

14:00 – Collaborations with South Park and Hey Dude Shoes

19:00 – The Bud Light Collab That Changed Everything

22:00 – Drops, Content Strategy, and Creating Community

26:00 – Exploring Live Selling and Whatnot Platform

31:00 – Scaling the Brand While Maintaining Profitability

35:00 – Exit Strategy and Potential Strategic Buyers

38:00 – Using Particle to Track Competitor Performance

Hashtags

#dtcpodcast #pinsandaces #ecommercegrowth #golfbrand #founderstory #productdrops #liveshopping #influencermarketing #dtcmarketing #brandcollabs

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

601 episodes

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