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A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Jon Weigell and the rotating cast of The Hustle. Plus, expert insight on business strategies including marketing, scaling, sales, and overall entrepreneurship.
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Learn the secrets behind securing free press coverage for eCommerce brands. Contrary to popular belief, free PR isn’t reserved only for companies that hire expensive PR agencies. Whether you're launching a new product or looking to boost your brand's visibility, this episode is packed with actionable insights that could make all of your other marketing efforts better.
Key topics covered:
- The CPR (Credibility, Point of View, Relevance) method: A foolproof framework for crafting compelling pitches that grab journalists' attention.
- How to approach gift guide pitches and maximize your chances of inclusion in coveted holiday roundups.
- Strategies for leveraging product launches and press releases to create buzz and secure media coverage.
- Tips for building and nurturing relationships with journalists, including how to use email tracking and follow-up techniques.
- Cost-effective tools and resources for managing your own PR efforts, even without prior experience or agency support.
Don't miss this opportunity to learn how you can take control of your brand's narrative and secure valuable media coverage without breaking the bank. Gloria's practical advice and insider tips will empower you to become your brand's best advocate and unlock the untapped potential of PR for your eCommerce brand.
330 episodes
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