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Episode 304 - 4 Proven Ways to Double Your Email & SMS Revenue in 2025 (Plus Bonus Tips) with Nick Flint
Manage episode 465136934 series 2452172
Content provided by Brett Curry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brett Curry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this tactical episode, OMG Commerce's Email Director Nick Flint reveals game-changing strategies to maximize what should be your most profitable customer acquisition and retention channel. With rising costs across advertising, shipping, and operations, Nick shares how leading brands are using email and SMS marketing to protect and grow their margins in 2025. Whether you're doing $2M or $50M in revenue, these practical insights will help you unlock more revenue from your existing customer base.
Key takeaways:
- Why getting organized across marketing channels is critical for scale – and the simple tools Nick recommends to coordinate email, SMS, social, and paid media for maximum impact
- How to design "bigger A/B tests" that drive real insights (including one test that recently doubled campaign revenue for a client)
- The counterintuitive reason why adding friction to your email-to-purchase journey could significantly boost conversions
- Why SMS is becoming increasingly crucial as email deliverability tightens, and the exact tactics to build your SMS list without annoying customers
Plus, Nick shares his unconventional "cat keyboard" subject line test that generated unprecedented engagement for a pet brand. Don't miss the bonus segments on advanced segmentation strategies and mobile-first optimization techniques that could unlock hidden revenue in your business.
311 episodes
Share
Manage episode 465136934 series 2452172
Content provided by Brett Curry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brett Curry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this tactical episode, OMG Commerce's Email Director Nick Flint reveals game-changing strategies to maximize what should be your most profitable customer acquisition and retention channel. With rising costs across advertising, shipping, and operations, Nick shares how leading brands are using email and SMS marketing to protect and grow their margins in 2025. Whether you're doing $2M or $50M in revenue, these practical insights will help you unlock more revenue from your existing customer base.
Key takeaways:
- Why getting organized across marketing channels is critical for scale – and the simple tools Nick recommends to coordinate email, SMS, social, and paid media for maximum impact
- How to design "bigger A/B tests" that drive real insights (including one test that recently doubled campaign revenue for a client)
- The counterintuitive reason why adding friction to your email-to-purchase journey could significantly boost conversions
- Why SMS is becoming increasingly crucial as email deliverability tightens, and the exact tactics to build your SMS list without annoying customers
Plus, Nick shares his unconventional "cat keyboard" subject line test that generated unprecedented engagement for a pet brand. Don't miss the bonus segments on advanced segmentation strategies and mobile-first optimization techniques that could unlock hidden revenue in your business.
311 episodes
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Similar to eCommerce Evolution
A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Jon Weigell, Juliet Bennett Rylah, Mark Dent, Ben Berkley, Sara Friedman, Matthew Brown, and Rob Litterst from The Hustle.
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
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continue reading
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…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Babbage is our weekly podcast on science and technology, named after Charles Babbage—a 19th-century polymath and grandfather of computing. Host Alok Jha talks to our correspondents about the innovations, discoveries and gadgetry shaping the world. Published every Wednesday. If you’re already a subscriber to The Economist, you’ll have full access to all our shows as part of your subscription. For more information about Economist Podcasts+, including how to get access, please visit our FAQs pa ...
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continue reading
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…
continue reading
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continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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continue reading
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Go offline with the Player FM app!
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