Vicky Pasche is the founder and CEO at Dapper Boi, a gender-less body-inclusive apparel line. Selling via their Shopify store. Founded in 2015 in 2024 they hit $1.36million.

Hit PLAY to hear:

• How one viral video turned a year of no sales into $30K in 3 weeks 📈
• The bold preorder strategy that helped Dapper Boi scale without outside funding
• Why “fun and scrappy” content beats polished ads every time 🎬
• What it’s really like to build a fashion brand with your partner ❤️
• The question that made them sell their house instead of giving up 🏡
• How they're expanding globally — and running lean with just 2 full-timers 🌍

Key timestamps to dive straight in:

[05:19] Starting Fashion Line Without Experience

[07:24] Entrepreneur's Fashion Journey

[12:43] Dapper Boy: Our Entrepreneurial Journey

[14:24] Innovative Marketing Boosts Shirt Sales

[17:31] "Why Dapper Boy Must Persist"

[20:56] Optimizing Intro Pricing Strategy

[23:41] Exclusive Membership Tiers

[24:48] Listen to Vicky’s Top Tips!

Full episode notes here: https://ecmp.info/550

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