Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Meta’s Andromeda: The Biggest Shift in Facebook Ads Since iOS14
Manage episode 473262784 series 2659750
Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Meta just flipped the script on media buying — and if you’re still running ads the old way, you’re already falling behind. In this episode of the Ecommerce Playbook Podcast, Taylor breaks down everything you need to know about Meta’s new AI-powered advertising engine: Andromeda.
We’re talking about:
- The death of cost caps and the rise of AI optimization
- Why Advantage+ Shopping is the new default
- How to structure your ad account for 2025 and beyond
- Why creative volume (yes, 5,000 ads, not 5) is the key to winning
- The future of profit-optimized campaigns, incrementality testing, and more
This is the biggest shift in Meta ads since iOS14, and it’s already live. Whether you’re a media buyer, brand owner, or performance marketer — this is essential listening.
Watch to learn how to restructure your Meta ad account and take full advantage of what’s coming.
Show Notes:
- Go to Opensend.com/book-a-demo and start your 2-week trial for just $1.
- Meta Andromeda: Supercharging Advantage+ automation with the next-gen personalized ads retrieval engine
- Explore the PROPHIT System: profitsystem.com
- The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
320 episodes
Share
Manage episode 473262784 series 2659750
Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Meta just flipped the script on media buying — and if you’re still running ads the old way, you’re already falling behind. In this episode of the Ecommerce Playbook Podcast, Taylor breaks down everything you need to know about Meta’s new AI-powered advertising engine: Andromeda.
We’re talking about:
- The death of cost caps and the rise of AI optimization
- Why Advantage+ Shopping is the new default
- How to structure your ad account for 2025 and beyond
- Why creative volume (yes, 5,000 ads, not 5) is the key to winning
- The future of profit-optimized campaigns, incrementality testing, and more
This is the biggest shift in Meta ads since iOS14, and it’s already live. Whether you’re a media buyer, brand owner, or performance marketer — this is essential listening.
Watch to learn how to restructure your Meta ad account and take full advantage of what’s coming.
Show Notes:
- Go to Opensend.com/book-a-demo and start your 2-week trial for just $1.
- Meta Andromeda: Supercharging Advantage+ automation with the next-gen personalized ads retrieval engine
- Explore the PROPHIT System: profitsystem.com
- The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
320 episodes
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Similar to Ecommerce Playbook: Numbers, Struggles & Growth
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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…
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
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continue reading
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…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
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continue reading
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continue reading
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