Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

The Future of Ads According to Meta (Straight from the Summit)

45:45
 
Share
 

Manage episode 490592905 series 2659750
Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What’s next for Meta ads? We just got back from Meta’s Performance Summit, and the future is clear: incrementality, AI tuning, creative velocity, and less button pushing, more strategy.

In this episode of the Podcast, VP of Paid Media, Tony Chopp, shares an exclusive insider recap of what Meta’s top brass revealed about the evolving ad platform and what it means for performance marketers.

You’ll learn:

  • Why Meta is obsessed with incrementality (and how it’s changing measurement forever)

  • How creative diversity and fatigue are impacting ad performance

  • What Meta’s new “Opportunity Score” and “Headroom Analysis” tools actually mean

  • How AI is becoming customizable with profit and LTV signals

  • What you should start doing today to future-proof your ad strategy

This isn’t just another update—it’s a roadmap for what’s coming next.

Show Notes:

  • Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.
  continue reading

329 episodes

Artwork
iconShare
 
Manage episode 490592905 series 2659750
Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What’s next for Meta ads? We just got back from Meta’s Performance Summit, and the future is clear: incrementality, AI tuning, creative velocity, and less button pushing, more strategy.

In this episode of the Podcast, VP of Paid Media, Tony Chopp, shares an exclusive insider recap of what Meta’s top brass revealed about the evolving ad platform and what it means for performance marketers.

You’ll learn:

  • Why Meta is obsessed with incrementality (and how it’s changing measurement forever)

  • How creative diversity and fatigue are impacting ad performance

  • What Meta’s new “Opportunity Score” and “Headroom Analysis” tools actually mean

  • How AI is becoming customizable with profit and LTV signals

  • What you should start doing today to future-proof your ad strategy

This isn’t just another update—it’s a roadmap for what’s coming next.

Show Notes:

  • Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.
  continue reading

329 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play