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The Tecovas Ad That Broke DTC Twitter (And Why It Worked)

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Manage episode 468737392 series 2659750
Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

DTC Twitter lost it over this Tecovas ad—but was the outrage justified? In this episode, we break down the viral controversy sparked by Taylor Holiday’s tweet, why so many misunderstood the ad’s real impact, and what it reveals about the future of growth marketing.

Was this ad truly a “bad” direct response play, or was it actually a genius move that expanded Tecovas’ audience and drove real sales? We dive into the strategy behind the ad, the power of product innovation, and why growth marketing is about way more than just ad formats.

Watch to learn:

  • Why Taylor Holiday’s Tecovas tweet stirred up DTC Twitter

  • The real definition of growth marketing (hint: it’s NOT just ads)

  • How Tecovas’ approach sold out a product despite the criticism

  • What ecommerce brands can learn from this controversy

Show Notes:

  continue reading

320 episodes

Artwork
iconShare
 
Manage episode 468737392 series 2659750
Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

DTC Twitter lost it over this Tecovas ad—but was the outrage justified? In this episode, we break down the viral controversy sparked by Taylor Holiday’s tweet, why so many misunderstood the ad’s real impact, and what it reveals about the future of growth marketing.

Was this ad truly a “bad” direct response play, or was it actually a genius move that expanded Tecovas’ audience and drove real sales? We dive into the strategy behind the ad, the power of product innovation, and why growth marketing is about way more than just ad formats.

Watch to learn:

  • Why Taylor Holiday’s Tecovas tweet stirred up DTC Twitter

  • The real definition of growth marketing (hint: it’s NOT just ads)

  • How Tecovas’ approach sold out a product despite the criticism

  • What ecommerce brands can learn from this controversy

Show Notes:

  continue reading

320 episodes

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