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How Skullcandy Used a Competitor to Win New Customer

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Manage episode 480088600 series 1095397
Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What happens when you collaborate with a competitor instead of competing with them?

In this episode of the Podcast, we sit down with Skullcandy CEO Brian Garofalow to unpack the bold business strategy behind their surprising partnership with Bose. From leveraging “product as marketing” to rebranding perception, launching at $99, and turning retail into a megaphone, this episode is a masterclass in how to create buzz, distribution, and long-term brand equity.

You’ll learn:

  • Why Skullcandy teamed up with Bose (and how it worked)

  • The hidden math behind smart brand partnerships

  • How to make your product the marketing

  • Lessons DTC brands can apply at any scale.

Show Notes:

  • Go to alialearn.com and mention our podcast on the demo, toget 30 days free and 20% off!
  • Explore the PROPHIT System: prophitsystem.com
  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
  continue reading

315 episodes

Artwork
iconShare
 
Manage episode 480088600 series 1095397
Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What happens when you collaborate with a competitor instead of competing with them?

In this episode of the Podcast, we sit down with Skullcandy CEO Brian Garofalow to unpack the bold business strategy behind their surprising partnership with Bose. From leveraging “product as marketing” to rebranding perception, launching at $99, and turning retail into a megaphone, this episode is a masterclass in how to create buzz, distribution, and long-term brand equity.

You’ll learn:

  • Why Skullcandy teamed up with Bose (and how it worked)

  • The hidden math behind smart brand partnerships

  • How to make your product the marketing

  • Lessons DTC brands can apply at any scale.

Show Notes:

  • Go to alialearn.com and mention our podcast on the demo, toget 30 days free and 20% off!
  • Explore the PROPHIT System: prophitsystem.com
  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
  continue reading

315 episodes

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