Artwork

Crossover | Millennium Live: Email Marketing: Extracting More Juice From The Squeeze

Email After Hours: The Podcast for Email Senders

published

Play Playing
iconShare
 
MP3•Episode home

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 16, 2025 11:04 (9d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 504357678 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Danielle and Guy were thrilled to be guests on the Millennium Alliance Podcast, where today’s top thought-leaders in the digital space come together to share bold ideas, strategies, and actionable insights.
On this episode, they unpacked one of the most pressing questions in digital marketing today: How do you get C-level executives to truly understand—and invest in—the value of email?
Danielle breaks down the tools and strategies marketers can use to make email’s impact crystal clear, from revenue contribution to brand awareness. Guy takes us deeper into KPIs that move the needle, from subscriber lifetime value to accessibility, and reveals how AI is reshaping the future of email performance. Join us for an insightful discussion on #millenniumlive!
Listen to the Millennium Alliance Podcast here: https://podcast.ausha.co/millennium-live-a-leadership-discovery-podcast
Topics we Discuss:

(02:21): Metrics that get execs’ attention
(04:38): How to speak the C-level language
(06:50): Are these email ROI numbers too good to be true?
(09:00): The email marketing attribution struggle
(10:48): The most important KPIs for email marketers
(15:02): Diving into impact metrics
(17:34): Multi-channel amplification through email marketing
(19:09): Exploring AI tools for email marketing
(22:40): Identifying email marketing pain points
(25:04): Quick wins that move the ROI needle today
(33:58): The legal implications of stretching the truth on your subscribers
(36:38): Email After Hours

If you enjoyed this episode then please either:

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Check out our three most downloaded episodes:

…   continue reading

72 episodes

#Tech #Careers #Business #Marketing #Jessica Delahunt #Email Marketing #Sender Score Powered By Validity #Email Campaigns #Email Metrics #Increase Inbox Placement #Email Deliverability