The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Similar to Email After Hours: The Podcast for Email Senders
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From 85% to 97% Deliverability: The Million-Dollar Opportunity You're Missing | Part 1 with Chad White
Manage episode 490966674 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
So how much did we ACTUALLY make with that campaign? 🤔
Email is often hailed as one of the highest ROI channels, but calculating the exact return on investment for a campaign remains a tricky challenge for marketers.
That’s why Guy Hanson and Danielle Gallant are thrilled to welcome back Chad White, Head of Research at Oracle Digital Experience Agency, to dive deep into the complexities of email marketing ROI. Together, they unpack common calculation mistakes, overlooked factors that affect program performance, and how these missteps could leave you sidelined from million-dollar opportunities. 💰
What you'll learn:
- Why the famous "36:1 ROI" metric might be misleading—and how to create more accurate measurements
- How to tailor ROI calculations based on your program type: revenue-focused, lead-focused, engagement-focused, or retention-focused
- The hidden impact of deliverability on ROI—and why 85% inbox placement could mean leaving significant revenue on the table
- How inclusive design and accessibility improvements drive long-term ROI benefits beyond serving permanently disabled users
- Why traditional attribution models fail to capture email’s full impact—especially for multi-channel retailers
There’s so much more to unpack with Chad that we had to split this conversation into two parts! Don’t miss this insightful first episode—and stay tuned for the exciting conclusion next time.
If you’d like to send in your email marketing hot takes, questions, or queries, you can email us at [email protected], or head to https://s.fame.so/email-after-hours-the-podcast-for-email-senders to send us an audio message.
About the guest
Chad White is the Head of Research at Oracle, a renowned expert in email marketing strategy and ROI measurement. With extensive experience analyzing industry trends and best practices, he is known for his pragmatic approach to email marketing metrics and program optimization. Chad brings valuable insights on email ROI calculation, accessibility considerations, and inclusive design principles that impact program performance. His recent work examining email marketing ROI claims and measurement challenges has helped marketers better understand how to evaluate and improve their program performance. In this episode, Chad shares practical perspectives on why traditional ROI metrics may be misleading and how marketers can take a more holistic view of email program value through deliverability, accessibility, and inclusive design considerations.
Hosts at a glance:
Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.
Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.
[00:00] Intro & The Million-Dollar Deliverability Opportunity
[00:42] Welcome to Email After Hours
[02:18] The 90:1 ROI Myth in Email Marketing
[03:39] Why One in Five Marketers Can't Measure ROI
[09:13] The Four Types of Email Marketing Programs
[15:39] Hidden Factors Affecting Email ROI
[16:28] Dark Mode's Impact on Email Engagement
[22:54] Accessibility and Inclusive Design in Email
[24:51] The Circular Logic of Accessibility Resistance
[28:08] EU AI Laws and Digital Compliance
[29:51] Wrap-up and Preview of Part 2
[00:42] Welcome to Email After Hours
[02:18] The 90:1 ROI Myth in Email Marketing
[03:39] Why One in Five Marketers Can't Measure ROI
[09:13] The Four Types of Email Marketing Programs
[15:39] Hidden Factors Affecting Email ROI
[16:28] Dark Mode's Impact on Email Engagement
[22:54] Accessibility and Inclusive Design in Email
[24:51] The Circular Logic of Accessibility Resistance
[28:08] EU AI Laws and Digital Compliance
[29:51] Wrap-up and Preview of Part 2
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
- Hit like and subscribe on YouTube
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
65 episodes
Share
Manage episode 490966674 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
So how much did we ACTUALLY make with that campaign? 🤔
Email is often hailed as one of the highest ROI channels, but calculating the exact return on investment for a campaign remains a tricky challenge for marketers.
That’s why Guy Hanson and Danielle Gallant are thrilled to welcome back Chad White, Head of Research at Oracle Digital Experience Agency, to dive deep into the complexities of email marketing ROI. Together, they unpack common calculation mistakes, overlooked factors that affect program performance, and how these missteps could leave you sidelined from million-dollar opportunities. 💰
What you'll learn:
- Why the famous "36:1 ROI" metric might be misleading—and how to create more accurate measurements
- How to tailor ROI calculations based on your program type: revenue-focused, lead-focused, engagement-focused, or retention-focused
- The hidden impact of deliverability on ROI—and why 85% inbox placement could mean leaving significant revenue on the table
- How inclusive design and accessibility improvements drive long-term ROI benefits beyond serving permanently disabled users
- Why traditional attribution models fail to capture email’s full impact—especially for multi-channel retailers
There’s so much more to unpack with Chad that we had to split this conversation into two parts! Don’t miss this insightful first episode—and stay tuned for the exciting conclusion next time.
If you’d like to send in your email marketing hot takes, questions, or queries, you can email us at [email protected], or head to https://s.fame.so/email-after-hours-the-podcast-for-email-senders to send us an audio message.
About the guest
Chad White is the Head of Research at Oracle, a renowned expert in email marketing strategy and ROI measurement. With extensive experience analyzing industry trends and best practices, he is known for his pragmatic approach to email marketing metrics and program optimization. Chad brings valuable insights on email ROI calculation, accessibility considerations, and inclusive design principles that impact program performance. His recent work examining email marketing ROI claims and measurement challenges has helped marketers better understand how to evaluate and improve their program performance. In this episode, Chad shares practical perspectives on why traditional ROI metrics may be misleading and how marketers can take a more holistic view of email program value through deliverability, accessibility, and inclusive design considerations.
Hosts at a glance:
Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.
Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.
[00:00] Intro & The Million-Dollar Deliverability Opportunity
[00:42] Welcome to Email After Hours
[02:18] The 90:1 ROI Myth in Email Marketing
[03:39] Why One in Five Marketers Can't Measure ROI
[09:13] The Four Types of Email Marketing Programs
[15:39] Hidden Factors Affecting Email ROI
[16:28] Dark Mode's Impact on Email Engagement
[22:54] Accessibility and Inclusive Design in Email
[24:51] The Circular Logic of Accessibility Resistance
[28:08] EU AI Laws and Digital Compliance
[29:51] Wrap-up and Preview of Part 2
[00:42] Welcome to Email After Hours
[02:18] The 90:1 ROI Myth in Email Marketing
[03:39] Why One in Five Marketers Can't Measure ROI
[09:13] The Four Types of Email Marketing Programs
[15:39] Hidden Factors Affecting Email ROI
[16:28] Dark Mode's Impact on Email Engagement
[22:54] Accessibility and Inclusive Design in Email
[24:51] The Circular Logic of Accessibility Resistance
[28:08] EU AI Laws and Digital Compliance
[29:51] Wrap-up and Preview of Part 2
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
- Hit like and subscribe on YouTube
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
65 episodes
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Similar to Email After Hours: The Podcast for Email Senders
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
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Brian Burns
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
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…
continue reading
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