Share
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on October 16, 2025 11:04 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 422226165 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Lab coats on, please! In this episode of Email After Hours, we're breaking down the elements of a successful marketing email—from pre-headers down to footers.
While it’s easy to neglect less visible email elements in the rush to get campaigns out the door, each element needs to work together perfectly to deliver a perfect campaign.
Our guide through this email experiment is Johanna Morlock-Abassi, the Assistant Director of Email Marketing at the Bradford Group. She joins Guy and Danielle to discuss optimization tips for each part of an email template, testing tactics, the power of CTAs, and of course, AI!
If you enjoyed this episode then please either:
While it’s easy to neglect less visible email elements in the rush to get campaigns out the door, each element needs to work together perfectly to deliver a perfect campaign.
Our guide through this email experiment is Johanna Morlock-Abassi, the Assistant Director of Email Marketing at the Bradford Group. She joins Guy and Danielle to discuss optimization tips for each part of an email template, testing tactics, the power of CTAs, and of course, AI!
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
- Hit like and subscribe on YouTube
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
72 episodes
))
