The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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When Email Goes Wrong: The Email Fail that Nearly Tanked a Brand—Then Made it a Fortune with Johanna Morlock-Abbasi
MP3•Episode home
Manage episode 485620654 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
I’m sorry… WHAT happened?? 🤯 Email expert Johanna Morlock-Abbasi returns to Email After Hours to spill the deets on an email marketing mistake that turned into an unexpected win.
Spoiler alert: A campaign meant for 18,000 subscribers accidentally hit 12 MILLION inboxes. 😬
She brings Guy and Danielle on a wild ride, recalling a major email deployment glitch and how she turned a potential disaster into a revenue opportunity. 📈
What you'll learn:
- How to effectively manage and recover from a major email marketing incident using dedicated IP strategies
- Why maintaining a "risky IP" for specific campaigns can protect your primary sending reputation
- How to use deliverability tools and best practices to re-engage dormant subscribers
- Why having strong ESP relationships and deliverability monitoring systems is crucial for crisis management
…and so much more!
If you’d like to send in your email marketing hot takes, questions, or queries, you can email us at [email protected], or head to https://s.fame.so/email-after-hours-the-podcast-for-email-senders to send us an audio message.
About the Guest(s)
Johanna Morlock Abassi is the Assistant Director of Email Marketing at Bradford Hamaker Group, bringing over 18 years of experience in email marketing and campaign management. She specializes in managing high-volume email programs, IP segmentation strategies, and deliverability optimization. In this episode, Johanna shares her remarkable story of turning an email marketing mishap - where a campaign intended for 18,000 subscribers accidentally reached 12 million recipients - into a revenue-generating success. Her expertise in implementing strategic IP segmentation and maintaining strong sender reputation helped her team recover from a critical Sender Score drop while achieving a 10x lift in sales. As a seasoned professional who oversees multiple brand campaigns, including Disney licensed products, Johanna demonstrates how solid email marketing fundamentals and strategic thinking can transform potential disasters into opportunities.
Hosts at a Glance:
Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.
Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
63 episodes
MP3•Episode home
Manage episode 485620654 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
I’m sorry… WHAT happened?? 🤯 Email expert Johanna Morlock-Abbasi returns to Email After Hours to spill the deets on an email marketing mistake that turned into an unexpected win.
Spoiler alert: A campaign meant for 18,000 subscribers accidentally hit 12 MILLION inboxes. 😬
She brings Guy and Danielle on a wild ride, recalling a major email deployment glitch and how she turned a potential disaster into a revenue opportunity. 📈
What you'll learn:
- How to effectively manage and recover from a major email marketing incident using dedicated IP strategies
- Why maintaining a "risky IP" for specific campaigns can protect your primary sending reputation
- How to use deliverability tools and best practices to re-engage dormant subscribers
- Why having strong ESP relationships and deliverability monitoring systems is crucial for crisis management
…and so much more!
If you’d like to send in your email marketing hot takes, questions, or queries, you can email us at [email protected], or head to https://s.fame.so/email-after-hours-the-podcast-for-email-senders to send us an audio message.
About the Guest(s)
Johanna Morlock Abassi is the Assistant Director of Email Marketing at Bradford Hamaker Group, bringing over 18 years of experience in email marketing and campaign management. She specializes in managing high-volume email programs, IP segmentation strategies, and deliverability optimization. In this episode, Johanna shares her remarkable story of turning an email marketing mishap - where a campaign intended for 18,000 subscribers accidentally reached 12 million recipients - into a revenue-generating success. Her expertise in implementing strategic IP segmentation and maintaining strong sender reputation helped her team recover from a critical Sender Score drop while achieving a 10x lift in sales. As a seasoned professional who oversees multiple brand campaigns, including Disney licensed products, Johanna demonstrates how solid email marketing fundamentals and strategic thinking can transform potential disasters into opportunities.
Hosts at a Glance:
Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.
Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
63 episodes
All episodes
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